'Not Dying Soon..’ “The Chocolate City Story". Why Even Bother? "All Change is not good change” As the influence of our music expands our Industry becomes.

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Presentation transcript:

'Not Dying Soon..’ “The Chocolate City Story"

Why Even Bother? "All Change is not good change” As the influence of our music expands our Industry becomes less organized. Our Industry is characterized by Record Labels with short life spans despite huge investment: Yes Music, Question Mark Records, Storm Records, Trybe Records, Mo-Hits Records etc. Loss of Potential Income due to incomplete structure The US generated $4 Billion in 2012 via album sales. Potential collapse of our industry due to lack of structure. The football analogy.

The Old Model Compact Disc. Artist Record Label Industry

Labels struggled because… The Internet allows people to access music for free Old Revenue Streams are drying up New revenue streams aren’t in the contract Record Labels aren’t equipped for management

The New Model The Artist Brand The MusicThe Label The Market Place

How did we adjust… Our disadvantage became our head start The ‘Safe’ example. Use technology Invest in 360 Earn from 360 (Illegal Music) Metamorphosis. Become something else

The New Label  360 approach  Content based Contracts  Music and Videos are marketing. Budget accordingly  Technology and Social Media are Pivotal  Ride the “Africa” wave.  Network

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