From seclusion, dependence and deprivation to Living, Learning and Thriving 11 times the population of Cannes.. 40% of the total population of Paris.. That’s how many of them need our help

We are talking to an audience infamous for ignoring the irrelevant I am a grad student, / I have just started a job I must outdo my friends! I spend time looking for the best deal! If you want me to buy- Entertain, Inform, Inspire me For me to bother, it has to be relevant to me Sharing is everything! Digital media is second nature to me You cant sell me bullshit! 4 things I love- Sports, Cinema, food and shopping! Don’t, Lecture me

Core insight Key Task To bring deaf blindness awareness among TA by bringing its challenges to their daily lives

What would you do if your world turned dark… and silent?

Saving Helen Keller Shock Educate Trigger

1. Shock – Helen Keller WHO ? Rouse them out of their apathy towards Deaf blindness And finally, an EPL team walks out on match day wearing blindfolds that say ‘Save Helen Keller.. To know more visit senseinternational.co.uk’ “SrBachhan Can you beat my Agneepath dialogue? Our Brand Ambassadors retweet this challenge from the Deaf blind! Online music playing websites become blank and mute ‘Message pops up –’Silence is all that she hears everyday. Save Helen Keller visit senseinternational.org.uk to know more This is how the paper looks to her everyday Save Helen Keller Visit senseinternational.org.uk to know more Even the Newspaper goes dark! 3d Movies where the glasses and the speakers do not work Glasses are branded with visit senseinternational.org.uk to know more YouTube prerolls – with no Sound and No Videos with a simple message visit senseinternational.org.uk to know more Skip to Normal life in 5 s You have that option. Helen Keller does not

2. Educate – Why she needs Help Talk hard facts Progressive videos on Facebook and YouTube communicating how the disease progresses Using Remarketing Tools we plug hard facts about Deaf blindness to viewers who helped the little girl cross the road Interactive Videos on YouTube asking the viewer to help the little girl cross the road and share Interactive Videos on YouTube asking the viewer to help the little girl cross the road and share

Bid for the Bandanas, Bandanas worn by celebrities to be auctioned on Twitter Bid for the Bandanas, Bandanas worn by celebrities to be auctioned on Twitter 3. Trigger – Start doing the small things Create sustainable support base Selfie with a blindfold and the biggest smile Upload your selfie on Facebook at #savehelenkeller. Every one who posts a selfie is hailed as our ambassador Selfie with a blindfold and the biggest smile Upload your selfie on Facebook at #savehelenkeller. Every one who posts a selfie is hailed as our ambassador Save Helen Keller Get your friends to share the code on their Facebook profile and get successive discounts Visit Get a SHARING code use it to shop at malls and online for exciting offers Visit Get a SHARING code use it to shop at malls and online for exciting offers

Why this will work This elevates the profile of deaf blindness from a relatively unknown disability and places it’s horrors firmly into context Engages with the TA by making deaf blindness relevant to their own lives. Campaign assets are created to maximise sharebility, viralability and sustainable engagement while keeping budget constraints in mind. This elevates the profile of deaf blindness from a relatively unknown disability and places it’s horrors firmly into context Engages with the TA by making deaf blindness relevant to their own lives. Campaign assets are created to maximise sharebility, viralability and sustainable engagement while keeping budget constraints in mind.

Thank You!!