SANJEEV GURUNG COURTNEY PEARCY WES SCHMIDT

No Boundary Riders No Boundary Riders began in the year 2005 when Ms. Courtney Pearcy inherited a large fortune from her grandmother’s estate when she passed away. Ms. Pearcy’s grandmother’s fortunes resulted largely from an accidental discovery of oil in her backyard. She was out gardening in her backyard when she dug a hole and an oil fountain spewed out. Ms. Pearcy’s grandmother called the city council officials to analyze the incident and they found it to be oil. This discovery of oil became a major national news and caught the attention of big oil companies like Exxon Mobil and BP, amongst others. These two companies were engaged in a fiercely contested bidding war, with Exxon Mobil finally prevailing. Being her grandmother’s favorite grandchild, Ms. Pearcy’s grandmother bestowed a large portion of her fortune to Ms. Pearcy in her will - $9.7 million to be precise – when she passed away from breast cancer. Ms. Pearcy sought for investment opportunities, and dabbled in real estate and a couple of hedge funds investments. Meanwhile, Mr. Wesley Schmidt, an entrepreneur from Wyoming, was looking for investors to establish a dirt bike company. Ms. Pearcy and Mr. Schmidt met through a common friend at a University of Wyoming Alumni event, and Mr. Schmidt’s expertise on the dirt bike industry Ms. Pearcy and Mr. Schmidt, immediately developed a partnership. The partnership resulted in the dirt bike company No Boundary Riders; No Boundary being an advertence to the fact that the company’s customer base was open to anybody, and hence with no boundaries. Ms. Pearcy would serve as the Chief Executive Officer (CEO) of the company, while Mr. Schmidt would hold the position of the Chief Information Officer (CIO). Mr. Sanjeev Gurung, a former diplomat with the United Nations and a former UW alumni himself, was roped into serve as the Chief Knowledge Officer (CKO). Finally, Mr. James Bond, a former MI6 agent with the British intelligence, was hired as the Chief Security Officer (CSO), and Ms. Hillary Clinton, former Secretary of State, was chosen as the Chief Privacy Officer (CPO). They decided to base their store in San Bernadino, CA a popular area for dirt biking.

Roles of Members Ms. Courtney Pearcy – Chief Executive Officer Mr. Wes Schmidt – Chief Information Officer Mr. Sanjeev Gurung – Chief Knowledge Officer Mr. James Bond – Chief Security Officer Ms. Hillary Clinton – Chief Privacy Officer

Storefront In out store front we will have any entry way with two windows on either side. We will have one bike set up in both windows. One bike will be of more expensive quality to draw customers in and the other will be of our most popular average price bike to represent there are also affordable options in the store. Our No Boundary Riders sign will be placed above the windows. We will also have signs posted in the windows about the services we offer, which will be explained in later slides.

PRODUCTS This is our current inventory at our flagship store:  For Motocrossing MODEL ENGINE-TYPESEAT-HEIGHTWHEELBASEFUEL CAPACITY 2012 YAMAHA YZ 450F 4-STROKE39.4 INCHES58.7 INCHES1.6 GAL 2012 SUZUKI RM-Z STROKE37.6 INCHES58.1 INCHES1.7 GAL 2012 KTM SX 1252-STROKE39.1 INCHES58.3 INCHES5.7 GAL 2012 KAWASAKI KX 450 F 4-STROKE37.6 INCHES58.3 INCHES1.64 GAL 2010 HONDA CRF 250R 4-STROKE38 INCHES58.2 INCHES1.5 GAL 2010 HUSQVARNA TC STROKE38.1 INCHES58.4 INCHES1.9 GAL 2010 APRILIA MXV STROKE INCHES2 GAL Source: Dirtrider.com

 For Off-Road Biking MODEL ENGINE-TYPESEAT-HEIGHTWHEELBASEFUEL CAPACITY 2012 YAMAHA XT STROKE31.9 INCHES53.5 INCHES2.4 GAL 2012 SUZUKI DR 650SE 4-STROKE34.8 INCHES58.7 INCHES3.4 GAL 2012 KTM XC 350 F W 4-STROKE38.2 INCHES58.4 INCHES2.5 GAL 2005 KAWASAKI KDX STROKE36.2 INCHES56.5 INCHES2.9 GAL 2005 HUSQVARNA TE STROKE37.3 INCHES57.5 INCHES2.4 GAL 2005 HONDA XR 650L 4-STROKE37 INCHES57.3 INCHES2.8 GAL 2005 MZ 125 SX4-STROKE33.9 INCHES56.7 INCHES3.3 GAL Source: Dirtrider.com

Other Products  Tires  Rims  Shocks  Frames  Handlebars  Engines  Body parts  Transmissions  Brakes  Fuel systems  Intake systems  Exhaust systems Also, since Ms. Pearcy’s grandmother had passed away from breast cancer, she signed an agreement with the Breast Cancer Association. In the store and online, people can buy breast cancer awareness items, for example they can buy breast cancer awareness handlebars, rims, frames, helmets, et al. 5% of whatever No Boundary Riders sells of these products will go to support breast cancer awareness.

Services  Lessons for riders of all levels  Dirt bike repair o Cleaning air filter o Oil change  Dirt bike insurance  Dirt bike wash

Online Store Our online store will be where people can go to have their bikes customized and if they are looking for more expensive items that the storefront operation doesn’t sell. Also, people will be able to sign up for lessons at our online store and make appointments for repairs and services. Here we can have a section on where different dirt biking events in the area of our flagship store is promoted along with our products. This way, customers can buy the products online before they go to the event, and come visit the storefront operation when they’re in town. The next slide will give you more detailed information about customer demographics.

Customer Demographics Customers of No Boundary Riders include dirt bike riders of all skill levels. No boundary riders customers are both female and male. Mostly between the ages of years old. In-Store Customers Customers looking to learn how to ride a dirt bike. More novice customers looking for information on dirt bikes. Customers looking for on hand service for fixing dirt bikes. Like to take home equipment, parts, and bikes that day. Online Customers More skilled riders, know what they’re looking for. Looking to purchase specific product. Trying to set up an appointment to learn how to ride a dirt bike. Like to make shopping quick and easy.

Marketing Mix We’ve already talked about our products. Promotion is on the next slide. Our first slide stated where our store front will be located. Our online store will sell in the US and all around the world since dirt biking is an international sport. Our bikes will range from $5,000- $9,000. Of course our accessory products will range anywhere from $5-$1000.

Marketing Strategies Storefront Operation Newspaper – Classifieds Marketing at events held in our location. Setting up a stand where people can buy last minute things right at the event. Discounts in-store. Online Operation Our own Facebook page Display ads

References GrindMedia, LLC. (n.d.). Off-road bikes. Retrieved from GrindMedia, LLC. (n.d.). Motocross bikes. Retrieved from Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey, NJ: Pearson Education.