The value of place How landscape & distinctiveness underpins tourism in East Anglia March 2015.

Slides:

Advertisements

Similar presentations

Social and Economic Benefits: Canadas Cultural Policy Toolkit March 21, 2013.

Advertisements

Martin Peters Chief Executive Leicester Shire Promotions Tourism Bradgate Park.

Judy Bell Local Action Group Manager Lindsey Action Zone.

Adur & Worthing Tourism Industry Forum & Leaflet Exchange Wednesday 2 nd April 2014 Janice Fraser Tourism Development & Marketing Officer Adur & Worthing.

Dundee and Angus Welcomes IAWIS 2014 Dundee. your passport to exclusive offers Welcome to Dundee and Angus While you are here take advantage of.

Ray Newton Professor Emeritus Northern Arizona University.

Talk Outline Intro Dynamic Downtowns Workbook Talk Outline Intro Dynamic Downtowns Workbook Language & heritage conservation.

BETH CARMICHAEL FORMER EXECUTIVE DIRECTOR NAPA VALLEY CONFERENCE AND VISITORS BUREAU Napa Valley Destination Brand Project.

Cultural Tourism The Tourist as your Customer Kevin Kidney, Fáilte Ireland.

Industrial Heritage Tourism as a Response to Employment Contraction in the Western Australian Coal Industry ? Alan Cross, Regional Coordinator – Bunbury.

Councillor Saxon Spence Devon County Council Promoting Cultural Tourism in Devon.

Southport - England’s Classic Resort. Why ‘Classic Resort’? What is a ‘Classic Resort’? What has been achieved so far? What about the future?

The Tourism Geography of France. Learning Objectives 1.Appreciate the social and economic changes that have taken place in France and understand their.

CULTURAL TOURISM SEMINAR 1 MARKETING & SELLING CULTURAL TOURISM OVERSEAS.

South Downs National Park

B.C. Tourism Industry By Jasmine Chung Yoohee Chung.

Environmental Prosperity: Business and the Environment in the East of England A study by SQW Ltd and Land Use Consultants on behalf of 22 regional partners.

EUTO Study Visit Thursday 27th September Cllr Chris Ridgers Portfolio Holder for Economy and Regeneration.

Harnessing Nature’s Benefits for Human Wellbeing - Recognising the Wider Value of our Coastal Landscapes Cheryl Willis ESRC CASE Studentship with Dorset.

TOWARDS 2015 Shaping Tomorrow’s Tourism.

Creative Industries in East Sussex Sally Staples Cultural Strategy Manager.

Economic, ethics and opportunities

Global Travel, Inbound Outbound Tourism, & Economic Impact

Niche Tourism as an Agent of Growth Phil Evans Head of Strategy VisitEngland.

Factors of success of International tourism destinations Lecture 9.

Pennine Yorkshire Sense of Place How can we use the environment to develop tourism & increase economic benefits?

Nick Brooks-Sykes Chief Executive Bath Tourism Plus.

“Keep It Real for Destinations”: communicating Wise Growth aspirations with visitors and residents Dr Davina Stanford Leeds Metropolitan University

WELCOME TO THE CARIBBEAN MS. PERCY. Group Think At your table, brainstorm a list of descriptive words for each of these aspects of the Caribbean: At.

What can culture do for tourism? Andrew Backhouse Heritage Tourism Executive for the North West.

Social and Economic Impacts of Gunnison County Arts & Cultural Organizations Presentation for the Gunnison County Board of Commissioners By Maryo Ewell.

Special Interest Tourism Nicos Rodosthenous PhD 29/10/ /10/20131Dr Nicos Rodosthenous.

Regions of the United States

 Prepared By: 1.Teng Wei Jun Tam Poh Yim Tan Loo Yee Loh Yuan Yun Huang LinJie Shajaratulmuttaqin Binti Azizan.

Holloway, Humphreys and Davidson, The Business of Tourism, 8 th Edition, © Pearson Education Limited 2009 Slide 5.1 The economic impact of tourism Chapter.

Alex Paul Visit East Anglia

FairBookingUK The best deal for you & a better deal for locals A revolution in ethical direct bookings Sue Clarke, Cumbria Tourism & FairBookingUK.

By : Christina Bradley Tanya Symonds Louise Cook Jessica Simpkin.

“Visitor Attractions come in all shapes and sizes – ranging from local museums and historic sites visited by a few hundred people a year, to theme parks.

Australia Queensland. Geography Queensland is the second biggest region in Australia. It is in the north east of Australia.

Next Steps in Causeway Coast & Glens Next Steps in Causeway Coast & Glens 9th February.

Visit Herts 03 December Visit Herts Go To Places Who are we?

Coast2capital.org.uk Kirsten Trussell Skills Development Manager

Sunshine Coast. Just 1 hour north of Brisbane Gateway to World Heritage Listed Fraser Island Sunshine Coast starts at Caloundra and extends to the towns.

Community Connection Campaign The Kaufman House - The Gem of Zelienople! BUTLER COUNTY TOURISM FOUNDATION - KAUFMAN HOUSE PROJECT -

The Visitor Economy in Calderdale.  Develop a new plan for Calderdale –building on previous work, not replacing it.  What does the research say nationally.

Wealden Parish Conference Wealden Parish Conference Supporting business in Wealden Cllr Roy Galley 11 th September.

WHAT ARE THE ISSUES ASSOCIATED WITH TOURISM DEVELOPMENT.

NOMINATION FORM FOR COMPETITIVE TRAVEL MARKETING AWARDS Name of Nominee: Heart of the Continent Partnership (HOCP) Key Contact: Mary Somnis Phone:

East Norfolk Tourism Marketing Project. Project Brief  Tourism Cluster Audit  Marketing Action Plan  Development Activities Plan  Marketing Toolkit.

Hottest Destination For Tourism From India Now Is Scandinavia.

What Can Local Distinctiveness Offer You? Michele Grant L&R Consulting.

Louise Stewart Partnerships and Performance Director March 2012 Contribution of the visitor to economic growth.

Comhdháil Thurasóireachta Náisiúnta

Viabal EU Flagship project in Tourism

Cultural Tourism Marketing & Engagement Initiative

Portfolio work: Management of coastal erosion.

Tourism Investment Support Scheme Y Cynllun Cymorth Buddsoddi mewn Twristiaeth August 2011.

Who? Representatives of the businesses, groups and organisations from within the tourism industry in Angus. A group of like minded people that understand.

King's Lynn and West Norfolk 6%

Elements of Destination Management

Great Ocean Road Regional Tourism

Domestic Marketing 2017 Business Objectives Drive Awareness and Understanding of Ireland’s Ancient East proposition and build sustainable brand equity.

Business Campaign Toolkit

North Wales Winter Tourism

Components of Tourism There are three basic components of tourism which is known as the 3 A’s of tourism.

Identify the following factors which affect the incidence of tourism…

“Free scheme designed to improve the visitor experience ”

Inaugural Chair (Retiring)

Presentation transcript:

The value of place How landscape & distinctiveness underpins tourism in East Anglia March 2015

The Tourism Opportunity £4.6bn economic contribution 15% & 11% employment – 90,000 jobs Employment growth at 5.4% Lesser known destinations with an incredible offer to visitors – unique landscapes Dry, safe and accessible!

How we differentiate ourselves… Landscape is our USP… Suffolk coast & heaths Norfolk & Suffolk Broads Brecks & Thetford Forest North Norfolk The Fens Add in attractions, accommodation, heritage & history, arts & culture, food & drink…

But landscapes are our tourism stars!

View supported by research…

They’re interested in natural capital…

They’re coming for our natural capital

They’re enjoying ‘great outdoors’ when here

They rate our natural capital

They like the ‘sense’ of the landscape

Stop talking about ‘The Season’!

Reflected on our websites…

PR & press trips

Digital films…

Using natural landscapes as a pull: ‘I wish I was there…’ Campaigns…

Deep History Coast – what coastal erosion is revealing to us… Bigger than Jurassic Coast?

Without landscape, we’d… Have no differentiation Have a weaker identity Have no Unique Selling Proposition Have a FAR POORER tourism offering

That’s why tourism and the landscape go hand-in-hand