O RIENTATION | Fellowship in Law, Human Rights and Patient Care M ARY J OYCE | for the Open Society Institute’s Health Media Initiative | October 9, 2009.

Slides:

Advertisements

Similar presentations

1 1 Media as a Partner Lee Ann J. Kendrick, M.Ed. Regional Advocacy Specialist, National PTA.

Advertisements

NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.

Educating the Next Generation of Medical Professionals

Online Course Module 6 Guidelines for Contacting Patients START Click to begin…

Welcome to class of managing public media and public advocacy Dr. Satyendra Singh.

School of something FACULTY OF OTHER School of Medicine Leeds Institute of Medical Education Mrs Joannie Tate Patient | Carer Community member Patient.

Media Advocacy Ellen Andrews December 18, 2003 Hispanic Health Council.

 Increase access to & improve the quality of addiction treatment;  Educate physicians, other health care providers & public;  Support research & prevention;

Hidalgo County November Visit us at for more information. Who we are RSTEC is a public/private non-profit member-driven organization.

Copyright © 2014 by The University of Kansas Arranging a Press Conference.

RAISING THE PROFILE Raising the Profile of Nursing Issues in the Media and other Public Fora By Claire Fagin.

Public Relations 101 May 21, Understand how media operates to maximize success Build positive relationships with reporters Understand what’s newsworthy.

Communication Strategies. Communicating via Traditional Media (print, tv, radio and online) Securing placements in media outlets, including radio stations,

Building Your Communications Plan and Pitching Your Story Kate Meyer Director, Public Relations.

Hospital sector Peeter Laasik Assistant Minister, Ministry of Social Affairs, Estonia.

FUN with HAE! A Patient Services Story.

Click to edit Master subtitle style Advocacy and Postsecondary Success Grantee convening June 2010.

Using Social Media To Promote News Stories Christine Di Salvo.

The Functions of a Journalist

Every Moment is a Marketing Moment Dana Lawrence Director of Communications & Grassroots Advocacy Michigan Primary Care Association YOU CAN CREATE A BUZZ.

Traditional Media Or How I Learned to Stop Worrying and Love the News Kelley Freeman Communications Associate Secular Student

Partnership with the Lightning Protection Institute 2010 ULPA/LPI Conference Gaylord Opryland Hotel, Nashville, TN Insurance, Friday, March 19th Jeanne.

FORUM ON END OF LIFE IN IRELAND: WORKING TO INFLUENCE POLICY Sarah Murphy, Forum on End of Life in Ireland and Irish Hospice Foundation.

Grassroots: Effective Strategies for Influencing Public Policy National Pawnbrokers Association July 8, 2008.

NEXT STEPS Brian Kauffman Western Community Policing Institute.

Media Relations Media relations basics Terminology What makes news? What makes the media tick? How to get your news out Beyond news releases and.

CERN openlab Communication ICE-DIP students and supervisors F2F meeting Mélissa Gaillard CERN openlab Communications Officer > 06/12/2013.

1 Creating Change Through Social Media Educating on Policy Empowering your Voice. Engaging Individuals. Amy O’Connor Lilly Digital Government Affairs August.

Bridging the Gap PREPARING SPORTS THERAPY STUDENTS FOR THE HEALTH CARE PROFESSION THROUGH REFLECTIVE PRACTICE BY DOMINIC GORE SENIOR E-LEARNING OFFICER.

Getting Cancer Control Message to Policy Makers ~ Kent Hartwig Advocacy Strategies, LLC October 11, 2013.

N Y L P I Proprietary & Confidential © New York Lawyers for the Public Interest 1 A New Approach to Language Access Advocacy: Collaboration & Research.

Communications During a Clinical Trial. Overview This session will cover how to: Announce your trial Maintain good communications Communicate with key.

Microsoft, 2011 College Student Panel 11 th Grade: Personal/Social Opportunities & Challenges.

Charity Organizations Meals on Wheels Salvation Army Judeo Christian Clinic.

News Releases The good, bad and ugly. What is a news release?  A company uses new releases or press releases to alert the media of an announcement. 

"A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news.

The Functions of Journalism in America

ROOTS 1+2 Advocacy Toolkit ROOTS 1+2 Advocacy toolkit

Copyright © 2014 by The University of Kansas Preparing Press Releases.

Illinois Action for Children Media 101: Making the Press Work for You.

What journalists are seeking A good story: people doing interesting things Local connection or significance Shelf life Visual images — video or photos.

Pitching The fine line between PR and telemarketing.

Preparing Press Releases. What’s a press release? A written summary or update to make the media aware of your activities.

Relating to the Public.

OCLC Online Computer Library Center 1 Media Planning and Outreach.

Funded through South East Staffs and Seisdon Peninsula CCG A Presentation by Natalie Brown IMCA Manager.

Mental Health and Storytelling – Important Tips. Thinking of Yourself Make sure your consider your own wellbeing It’s okay to come back to telling your.

Medical Advocacy and Advance Directives Session 3 Staying in the Circle of Life.

Public Opinion and the Media

ZONE 8 PUBLIC IMAGE UPDATE A presentation to Rotary International District 9780 Inc. Members Philip Archer October 2014.

Crash Course: One-on-One Donor Visits FACE AIDS Fall Conference October 15, 2011.

Arranging a Press Conference. What is a press conference? a tool designed to generate news -- in particular, hard news can advance the cause of your organization.

Challenges of Health Care Reform New England Society of Healthcare Materials Management September 12, 2008.

Social inclusion Jovana Hajdukovic MONTENEGRO. Social exclusion Poverty Ethnic distance Vulnerable groups Roma population People with disability Refugees.

Talking to the Media About Your Work by Amy Conner, Managing Editor of Publications Southwest Center for Environmental Research and Policy (SCERP)

Let’s make some NOISE Laura Smith, Media and Campaign Manager.

3 Dimensions of Cultural Humility

Telling your story: The POWER of the Patient’s Voice

the challenges in study skills 2

Public Image of Nursing

NRS 440VN Competitive Success- -snaptutorial.com

NRS 440VN Education for Service- -snaptutorial.com

NRS 440VN Teaching Effectively-- snaptutorial.com

Storytelling for Dissemination: (Getting Attention from the Media and Publishers) Curt Bryan

Successfully “pitching” a letter-to-the-editor op-ed, or article

Methods of Patient Care

How to write an effective press release: workshop plan

1. A traditional crisis CRISIS

The Edward Jenner Programme Launch – Part 1

Presentation transcript:

O RIENTATION | Fellowship in Law, Human Rights and Patient Care M ARY J OYCE | for the Open Society Institute’s Health Media Initiative | October 9, 2009 | Tblisi

Challenge of human rights stories: Not traditional “news” Don’t change day-to-day Difficult to get media coverage

“Hooking” a human rights story to the news cycle helps it get media coverage.

“Hook a story to the news cycle” What does that mean?

News Cycle The time it takes for a media outlet to cover a news story 1) Story first reported 2) Updates 3) Commentary On story (“talking heads”) 4) Reflection on Impact News Image: Gawker.com

News Cycle The time it takes for a media outlet to cover a news story 1) Story first reported 2) Updates 3) Commentary On story 4) Reflection on Impact

News Cycle The time it takes for a media outlet to cover a news story 1) Story first reported 2) Updates 3) Commentary On story 4) Reflection on Impact

News Cycle To “hook” means to present your health rights story as connected to a story that is already in the news cycle. Your press release

Write press releases in advance about your most important health rights advocacy issues. News Cycle How to hook a human rights story to the news cycle: Watch the news cycle for stories you can hook onto. If a story connected to health rights is in the news cycle, change the introduction to the appropriate press release and send it to reporters. 1 write 2 watch 3 edit & send

News Cycle Of course, not every news cycle lends itself to a health rights story. But where does my health rights story fit? Coldest winter on record! Madonna’s new album! Iran launches nuclear test.

News Cycle Which news cycles lend themselves to stories about health rights? 1.The first day of the Parliamentary session. 2.Scandal at a local hospital. 3.Member of ethnic minority falsely accused. 4.Medical breakthrough announced.

News Cycle Which news cycles lend themselves to stories about health rights? 1.The first day of the Parliamentary session. 2.Scandal at a local hospital. 3.Member of ethnic minority falsely accused. 4.Medical breakthrough announced.

News Cycle What health rights issue could you hook to each story? 1.The first day of the Parliamentary session. 2.Scandal at a local hospital. 3.Member of ethnic minority falsely accused. 4.Medical breakthrough announced.

Write press releases in advance about your most important health rights advocacy issues. News Cycle How to hook a human rights story to the news cycle: Watch the news cycle for stories you can hook onto. If a story connected to health rights is in the news cycle, change the introduction to the appropriate press release and send it to reporters. 1 write 2 watch 3 edit & send

News Cycle You need to send you press release at the right time. raising interest peak interest cooling interest no interest c new story

News Cycle You need to send you press release at the right time. raising interest peak interest cooling interest no interest c new story

News Cycle You need to send you press release at the right time. raising interest peak interest cooling interest no interest new story

2) Updates no interest peak interest raising interest News Cycle You need to hook your story into a period of peak interest by connecting it to the prominent story that news cycle. cooling interest

News Cycle The news cycles is fast, so you need to have some stories already written and ready to go. It spins fast!

News Cycle That’s why it’s so important to write your press releases in advance. They need to be ready when a good news cycle hits. Roma Health Rights Legal Reform Access to Medicine Educating Lawyers

Write press releases in advance about your most important health rights advocacy issues. Watch the news cycle for stories you can hook onto. If a story connected to health rights is in the news cycle, change the introduction to the appropriate press release and send it to reporters. 1 write 2 watch 3 edit & send Thank you!