Indenpedant Business Model with owned resources Goals (3 Years) New MHR Identity & Commercial Brand Sport Playoff Top 14 Indenpedant Business Model with owned resources

I. Assets identification : profit centers & stakeholders Ticketing Sponsorship Subsidies Business Seats (PR) Shops Bodega TV Rights Players transfers Stakeholders Public organizations Sponsors Media Supporters Players & coaches MHSC & MAHB

I. MHR Assets identification Resources Sponsorship (Altrad, Urban Area, Langedoc-Roussillon area, City, Asics…) : 360 Stadium and training camp Sport and economic networks Reputation (Club, Coach, training, players…) Competencies Training & sport management Commercial and networking Event marketing

II Asset evaluation : VRIO Assets V R I-S O Sponors ++++ ++ + Social Capital +++ Stadium Yves du Manoir Training Camp Reputation Commercial Marketing Training Sport Management

III Macro-environment Economic : Economic network Languedoc-Roussillon - Rural – Universities Policy : Public sport policy– Brand South of France Social-Cultural : 2007 Rugby World Cup – Rugby local development Law : Stadium Yves du Manoir –TV Rights – LNR (Rugby National League)

Micro-environment Competitive forces Threats Rivals Substitutes Top 14 clubs Very hight on sport games and low for the others activities (sponsors, tickets..) and TV right regulation Substitutes MAHB & MHSC Sharing sponsors contracts New Entrants Beach rugby – Rugby Seven Club control Suppliers Sportifs et Coach No control of Fabien Galthié and key players Customers Sponsors - Fans Large number of local sponsors and fan so low threat. No control of public sponsors i

First Resume 100 employees with 50 % for sport area

Business Model Trade Singularity Positionning Key competencies Demand Training Rugby Club Business Model Singularity Training camp Stadium Yves du Manoir 2010-2011Season Positionning Young people Modern Access Key competencies Traing – sport management Commercial BtB Local relations Demand PR Students Rugby local development

Linkages Resources - Competencies Sponsorship Stadium Yves du Manoir Traing Camp Social Capital Reputation CRM Hospitality – Servicing - FRM Coaching and training Negociation – lobbying Communication (external) – Sport Manager

Articulation – interaction – Assets management Sponsorhip resources « Pivotal » Organizational Capabilities Physical Resources Relational Resources Reputational Resources Resources Stock Dynamic capabilities

Current Business Model Negociation Lobbying Social Capital Reputation Owner Sponsor Altrad Sport management Owner Relation Physical support Hospitality - PR Training center Resources basis Direct impact Deployment Indirect impact Key competencies

Brand & Fan Relationship management Hospitality management Future Business Model Brand & Fan Relationship management Negociation Hospitality management Socail Capital Reputation Physical Support Sport Management Sponsorship Activation Owner relation Resources basis Direct impact Deployment Indirect impact Key competencies

Development axis Maintain : sport management and training camp Stadium exploitation : New competencies BtB : Hospitality – PR BtC : Fan Relationship Management New commercial marketing : activation and ticketing - New competencies Brand creation and management – New competencies