Celebrity & Political Sex Scandal By: Breanna Rack
Topic Pitch Topic: Sex Scandal Focus: Politicians vs. Celebrity Target: News coverage of scandal Method: Content and Discourse analysis Goals: To look at the construction of sex scandal To look at the differences in construction between Politicians and Celebrities by news media.
Literature Review Scandal and Media Scandal elicits a public response Television & Internet can mass broadcast scandal Scandal and Celebrity Public takes offenses personally because they assume they know the celebrity Scandal and Politician Shortcomings are used by competition 4 Attributes: Social Cost, Realm of Transgression, Magnitude of Publicity, and Political Impact
ORR’s: Content & Discourse Analysis Celebrities Kristen Stewart & Robert Pattinson Brad Pitt & Jennifer Aniston Tiger Woods & Elin Nordegren Jude Law & Sienna Miller LeAnne Rhimes & Eddie Cibrian Tony Parker and Eva Longoria Ryan Phillippe & Reese Witherspoon David Letterman and Regina Lasko Politicians Eliot Spitzer Newt Gringrich Bill Clinton Mark Sandford John Edwards Arnold Schwartzeneger Anthony Weiner David Petreus
Discussion Interested in celebrity gossip magazines Rhetoric & Marriage Rhetoric & Career Differences in construction Increases media interest and viciousness with these cases Consistency with sources