1.03 Identify significant people and events in the history of the sports and entertainment marketing industry.

Pioneers in the Entertainment Marketing Industry

P.T. Barnum Developed the Barnum and Bailey Circus promoting it as “The Greatest Show on Earth.” Earliest US millionaires Had a New York newspaper run his obituary in advance so that he could read it himself. He passed away two weeks later.

Walt Disney Created Mickey Mouse in Steamboat Willie which was the first fully synchronized cartoon. Disney was the voice of Mickey – formerly known as Mortimer Mouse. His wife suggested he change the name to Mickey Mouse. http://www.youtube.com/watch?v=BBgghnQF6E4 Produced the first feature-length cartoon – Snow White.

Walt Disney continued . . . Opened Disneyland in Anaheim, California in 1955. Developed Disney World in Orlando, Florida in 1971. (First of the four parks.) Developed the “Experimental Prototype Community of Tomorrow” (EPCOT) Died prior to seeing any of his plans completed. Upon his death, his empire worth over $100 million. http://www.youtube.com/watch?v=hdDuIJiJBjM&feature=related

Charlie Chaplin Slap-stick comedy Widely recognized movie stars Character wore: Baggy pants Tight coat Large shoes on the wrong feet Black derby hat Turned film comedy into an art form 1915, signed with Essanay for $1,250/week to make 14 films

Lucille Ball Actor, musician, comedian, model, & producer Emmy awards: 1952: Best Comedienne 1955: Best Actress in a Continuing Performance, I Love Lucy 1967& 1968: Outstanding Lead Actress in Comedy Series, I Love Lucy

Lucille Ball continued . . . One of televisions first leading ladies The man served as supporting role Helped to advance career of many Latino performers Husband: Desi Arnez, Cuban bandleader http://www.youtube.com/watch?v=uztA6JCKB4s http://www.youtube.com/watch?v=Fq-TlBAzVyE&feature=related

Steven Spielberg Director and producer Films include: Jurassic Park I-III Men in Black I & II Shrek Schindler‘s List E.T., The Extra-Terrestrial Jaws The Color Purple http://www.youtube.com/watch?v=Izttrev1QE8&feature=related

Louis Armstrong Revolutionized jazz Put the soloist to the front of the band, emphasizing talent Played the cornet and trumpet, sang and led the band Wrote “Hello Dolly” and “What a Wonderful Life” http://www.youtube.com/watch?v=SzJY96m3lkg&feature=related http://www.youtube.com/watch?v=kmfeKUNDDYs

Elvis Presley Sold over 1 billion records worldwide 131 different albums/singles to achieve gold, platinum or multi-platinum status

Elvis Presley continued . . . Revolutionized television performances On the Ed Sullivan show: record-breaking, hip shaking, scandal making performance Caused a nation-wide scandal Many advertisers reconsidered their support of Presley Pioneered “rock and roll” Actor; movies included: Blue Hawaii, Jailhouse Rock, and King Creole http://www.youtube.com/watch?v=xI7xvh07Jmc http://www.youtube.com/watch?v=gj0Rz-uP4Mk

Oprah Winfrey Baltimore Talk show, People Are Talking Chicago Morning talk show, A.M. Chicago 1986 launched the Oprah Winfrey Show Grossed $125 million by end of first year

Oprah Winfrey continued . . . Production company Harpo Productions Oprah spelled backwards Privately syndicating her show allowed her to make more money “Oprah Book Club” 1999 – Oxygen channel Magazine: O: The Oprah Magazine http://www.youtube.com/watch?v=zg3T96fUZro

Pioneers in the Sports Marketing Industry

Michael Jordan Greatest player ever to play basketball Nike and NBA marketed him as “Air Jordan” Minor league baseball with Birmingham Barons, the Double A affiliate of Chicago White Sox

Michael Jordan continued . . . Movie Space Jam Managing Member of Basketball Operations with the Charlotte Bobcats. Joined the ownership group in 2006. Endorses products including: Nike Gatorade Michael Jordan Cologne Coke Hanes

Mildred “Babe” Didrickson Zaharias Greatest female athlete of all time Female Athlete of the Year six times

Mildred “Babe” Didrickson Zaharias continued . . . Sports included: Basketball, track, golf, baseball, tennis, swimming, diving, boxing, volleyball, handball, bowling, billiards, skating, cycling First female athlete to sign an endorsement contract Wilson Sporting Goods $100,000

William (Bill) H.G. France Sr. Founded National Association of Stock Car Auto Racing (NASCAR) Founded International Speedway Corporation (ISC) – owns and/or operates: Daytona International Speedway Talladega Superspeedway

William (Bill) H.G. France Sr. continued . . . Michigan International Speedway California Speedway Homestead-Miami Speedway Phoenix International Raceway Richmond International Raceway Darlington Raceway North Carolina Speedway Kansas Speedway

Jack “Jackie” Roosevelt Robinson First student to letter in four sports at UCLA Baseball Basketball Football Track & field Professional football for Los Angeles Bulldogs

Jack “Jackie” Roosevelt Robinson continued . . . Broke Major League Baseball color barrier – offered contract to play for the Brooklyn Dodgers Won National League batting title and Most Valuable Player awards Former President of Chock Full O’Nuts – restaurant and coffee company

Jackie Joyner-Kersee Basketball scholarship at UCLA Cover of Sports Illustrated – labeled “Super Woman” First female to be named The Sporting News Man of the Year

George “Babe” Herman Ruth Jr. Baseball’s first “great slugger” Called “Bambino” & “The Sultan of Swat” “Babe” came from Jack Dunn, former manager of the Baltimore Orioles Orioles sold his contract to the Boston Red Sox and then sold to the New York Yankees

George “Babe” Herman Ruth Jr. continued . . . Yankee Stadium is considered “The House that Ruth Built” Associated Press Athlete of the Century Member of ESPN’s Sport Century/Athletes of the Century Voted Greatest Baseball player of all-time by the Sporting News

Muhammad Ali Self-promoted as “I am the Greatest!” Won Gold Medal – Olympics – Light Heavyweight division Defeated Sonny Liston to become the World Heavyweight Champion

Muhammad Ali continued . . . Joined Nation of Islam – changed name to Muhammed Ali from Cassius Clay Refused to join the Army. Was stripped of boxing title and license. The Supreme Court reversed the conviction. “Rumble in the Jungle” in Kinshasa, Zaire – defeated George Foreman to regain the World Heavyweight Championship. “Thrilla in Manilla” – defeated Joe Frazier Lit the torch at Olympic Summer Games in Atlanta, GA

Max Muhleman Founded Muhleman Marketing Inc. in Charlotte Clients include: Anheuser-Busch, Coca-Cola, and DuPont Created permanent seat license Helped Charlotte to acquire the Charlotte Hornets and the Carolina Panthers

Vince McMahon Born Pinehurst, NC Graduated from East Carolina University 1982 – purchased Capitol Wrestling from father, later called World Wrestling Federation Called professional wrestling “sports entertainment” Battled World Wildlife Fund to keep WWF. Courts ruled against the World Wrestling Federation. Changed name to World Wrestling Entertainment (WWE)

Examine the Evolution of Sports and Entertainment Marketing

Sports Marketing 1858 – Fans paid to attend a baseball game between two teams in the New York City area at Fashion Rack Course in Queens. 1906 – National Collegiate Athletic Association (NCAA) was officially formed to govern collegiate athletics. 1934 – Lou Gehrig appeared on a Wheaties box.

Sports Marketing 1943 – All-American Girls Professional Baseball League was formed due to many Major League Baseball players serving in WWII. 1949 – Wilson Sporting Goods signed golfer Babe Didrickson Zaharias to an endorsement contract for $100,000 per year.

Sports Marketing 1964 – Phil Knight opens Blue Ribbon Sports. In 1972, the name is changed to Nike. 1972 – Title IX is enacted, mandating equal access to educational opportunities for men and women. 1973 – Rich Foods pays $60,000/year for the naming rights to the Buffalo Bills football stadium.

Sports Marketing 1980 – The US boycotts the Summer Olympics in Moscow. 1984 – The Olympics becomes commercialized. Peter Ueberoth helps to make the Olympics profitable. 1996 – Olympic Park in Atlanta, GA is bombed.

Entertainment Marketing 1550-1700 – Introduction of outdoor entertainment including bowling, primitive amusement rides, music and dancing. 1919 – Development of recording of sound on motion picture film. 1920 – First commercial radio stations with regularly scheduled broadcasts.

Entertainment Marketing 1926 – RCA established the National Broadcasting Company (NBC) 1927 – Farnsworth transmits first electronic television picture; receives patent. 1927 – The Columbia Broadcasting System (CBS) is founded.

Entertainment Marketing 1929 – The Stock Market Crash leads to the Great Depression closing nearly three-fourths of amusement parks. 1939 – First television is sold. 1948 – Televisions are in over one million homes. 1951 – Color television is introduced.

Entertainment Marketing 1955 – Disneyland in Anaheim, California opens costing $17 million to build. 3.8 million visitors come the first year 1960 – Over 100 million television sets are in homes around the world. 1961 – Six Flags opens in Texas First regional theme park

Entertainment Marketing 1971 – The Magic Kingdom in Walt Disney World in Orlando, Florida opens costing $375 million the build 1980 – CNN, the first all news network, is launched by Turner Cable Network 1980 – Prince Charles and Diana Spencer are married on international television

Entertainment Marketing 1981 – First IBM Personal Computers are available for retail sales 1981 – MTV debuts 1982 – Michael Jackson’s “Thriller” sells 20 million albums Largest selling record ever 1983 – First compact disc is released

Entertainment Marketing 1985 – Nintendo home entertainment system is introduced 1989 – Time and Warner merge to become Time Warner Inc. 1995 – First television program delivered via the Internet (webcast) 1997 – Princess Diana is killed in an automobile accident