May 2014 Online Case studies

Enca - FNB Retail Banking Placement: 300x600 (Half page) 2012 June, Case Study #1

Delivery indicator: 102% in a day Homepage: South Africa: Money: CTR : 0.40% 0.37% 4.23% Creative was received on the 12 June from which campaign was ready to deliver – within the first hour the average CTR was at 0.35%

Case Study #2 Phase 1 Red Bull Battle Video Pre roll Mar 27, Apr 27, 2014 Etv Video Pre roll: 6.94% CTR Enca Video Pre roll: 12.59% CTR Phase 2 – currently running May 2014

Enca – PPC Building Cement Placement: 300x50 Mobile 04 Nov - 12 Dec % CTR Case Study #3

Case Study #4 Etv – Nokia Asha Placement: 728x90 Desktop ROS 0.78% CTR in a month

Case Study #5 Etv – Durban Tourism (Direct) Placement: 728x90 Desktop ROS 0.66% CTR in a month

Case Study #6 Enca – Design Indaba (Expo) Placement: Video PreRoll ROV Feb, 20 – Mar, % CTR

Case Study #7 Etv – Cadbury Joyville Placement: Roadblock Desktop 0.30% CTR in a month

Case Study #8 Etv – First for Woman Placement: Scandal page takeover, Mobile banner, ROS leaderboard on desktop Scandal Homepage: Mobile: ROS Desktop: 1.60% 1.05% 1.03%