Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010 In Conjunction with SAF
Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010 Peter Dennis President Time Communications Group
Reykjavik – Iceland - March 23 rd 2010 Agenda The Social Media Revolution On-line reputation, virtual presence and digital identity today are crucial points in the business world Communication 3.0 The ability to think differently, monitor and keep in touch The Culture of APP Use theirs to build yours Adding Value Winter tourism opportunities in Iceland Conclusions and Next Steps
Reykjavik – Iceland - March 23 rd 2010 Established in April 1997 Electronic Marketing, Distribution & Yield consultants to the travel industry Providing: Creativity – innovative & targeted Capability - technical know-how, evaluation & technology watch Service - convenience, empathy & commitment Consistency - objectives, values & vision Discipline - scheduling, cost control & management training Time Communications Group
Reykjavik – Iceland - March 23 rd 2010 Our Creative & Multimedia Partners Time Communications Group
Reykjavik – Iceland - March 23 rd 2010 Time Communications Group
Reykjavik – Iceland - March 23 rd 2010
Reykjavik – Iceland - March 23 rd 2010 A Saga of Our Times Was the worst year of economic stability world-wide for 50+ years.... Who is to blame? And who are the real winners? Are we really out of the woods?
Reykjavik – Iceland - March 23 rd 2010 A Saga of Our Times... We are also losing faith in those that are supposed to Govern us.... i.e. UK Government ministers expenses scandal.. The Iceland riots January 21 st
Reykjavik – Iceland - March 23 rd 2010 However...
Reykjavik – Iceland - March 23 rd 2010 Something Interesting is also Happening...
Reykjavik – Iceland - March 23 rd 2010 By the end of 2009: 1 Trillion unique URL’s in Google’s index 2 Billion Google searches per day 30 Million Tweets per day 63% of Twitters are Male 200,000,000 active users of Facebook 250 billion Facebook pages viewed per month 1.8 Billion Internet users worldwide 250 Billion ’s per day 1 Billion YouTube videos watched per day
Reykjavik – Iceland - March 23 rd 2010 A Glimpse into The Future NOW... The “Cloud” is coming Good-Bye traditional networking 1,111,991,000 Tweets so far on Twitter 200,000,000 log-in to Facebook every day Generation “Z” – Peer Group is king In Billion RFID Tags in circulation By 2010 (THAT’S NOW) 33 Billion RFID Tags 3.3 Billion mobile subscriptions For most of the young their 1 st Internet experience will be via a mobile device!
Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution
Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution
Reykjavik – Iceland - March 23 rd 2010
Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution Clay Shirky at the 2006 O'Reilly Emerging Technology Conference. *Credit: James Duncan Davidson/O'Reilly Media, Inc Clay Shirky Author, Consultant, Professor at NYU “Us Now” Film “A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviours...” “A revolution doesn’t happen when society adopts new tools. It happens when society adopts new behaviours...”
Reykjavik – Iceland - March 23 rd 2010 The Social Media Revolution
Reykjavik – Iceland - March 23 rd 2010 Communication 3.0 Unprecedented Change in... Communication, Commerce and Entertainment
Reykjavik – Iceland - March 23 rd 2010 On-Line Reputation Virtual Presence Digital Identity Communication 3.0 Ability to Think Differently – Monitor and Keep in Touch... Source: Gerd Leonhard – Media Futurist “In the past you were what you owned. Now you are what you share...” Charles Leadbeater – We Think “In the past you were what you owned. Now you are what you share...” Charles Leadbeater – We Think
Reykjavik – Iceland - March 23 rd 2010 Biometric technologies are starting to provide automated authentication of people through the measurement of physical characteristics unique to each individual Biometrics...
Reykjavik – Iceland - March 23 rd 2010 The Culture of APP Use Theirs to Build Yours...
Reykjavik – Iceland - March 23 rd 2010 The Culture of APP Use Theirs to Build Yours...
Reykjavik – Iceland - March 23 rd 2010 The Culture of APP Use Theirs to Build Yours
Reykjavik – Iceland - March 23 rd 2010 Adding Value...
Reykjavik – Iceland - March 23 rd 2010 Winter Tourism Opportunities in Iceland... Adding Value... Ice Hotel?
Reykjavik – Iceland - March 23 rd 2010 Unique sports – Extreme sports festival Gastronomy – Seafood festival Incentives – dog sleds, igloo’s, Ice race Arts & Music festivals Culture – Clothing, Jewellery, Pottery etc Winter Tourism Opportunities in Iceland... Adding Value... Ice Hotel?
Reykjavik – Iceland - March 23 rd 2010 Its all About Perception... Brand Quality Timeliness Trust Delivery Taking the pain away
Reykjavik – Iceland - March 23 rd 2010 The Real Killer “App” is to Make it as Easy as Possible for People to do Business With You Across all Channels !! Across all Channels !! Conclusions and Next Steps...
Reykjavik – Iceland - March 23 rd 2010 Have clearly identified “drivers” and know where your demand is coming from Have a proper structured: Selling, Yield, Distribution and Communications strategy Understand how channel providers determine their value Keep abreast of your competitor activity & know their drivers and equally where their demand is coming from Keep-on searching for opportunities to add unique value keep on top of your Electronic Distribution and Communications strategy…. Today it’s your front door! Strategy for Growth...
Reykjavik – Iceland - March 23 rd 2010 Take Home... Don’t shoot / fire the young who break the rules… Learn from them Exploit their knowledge and experience Embrace the change they bring
Reykjavik – Iceland - March 23 rd 2010 Changing Dynamics In a Digitally Connected World Reykjavik – Iceland - March 23 rd 2010