Incite [in-sahyt] –verb (used with object), -cited, -citing. to stir, encourage, or urge on; stimulate or prompt to action Impact on Healthcare Results of survey amongst patients’ organizations in the new EU Member States and candidate countries Emily Peasgood Incite

2 2 Incite Marketing Planning 2012 © The objective of the research was to hear the views of patients and carers about the impact, if any, that there has been on the healthcare situation in their country, since joining the EU

3 3 Incite Marketing Planning 2012 © The survey was completed by people with a chronic medical condition or carers of those with a chronic condition Recruitment via two channels Contact details provided by patient organisations in each market The survey was posted on patient websites The survey was conducted online in local language It was live throughout March, April and May

4 4 Incite Marketing Planning 2012 © In total 286 people completed the survey from the 15 countries Czech Republic2Slovakia37 Estonia13Slovenia9 Hungary21Cyprus23 Latvia46Bulgaria26 Lithuania14Croatia14 Malta7Serbia2 Poland3Macedonia53 Romania16

5 5 Incite Marketing Planning 2012 © The results show that access to quality healthcare is a big problem

6 6 Incite Marketing Planning 2012 © Access to screening and prevention policies Waiting times for products and services Availability of products and services - at home and abroad Access to good quality hospitals and HCPs

7 7 Incite Marketing Planning 2012 © Patients and carers are worried about the impact that the economic crisis in their country has had on healthcare

8 8 Incite Marketing Planning 2012 © Due to the economic crisis in my country… 74% 68% 56%

9 9 Incite Marketing Planning 2012 © 49% of respondents feel that waiting time for medicines, products and services has worsened since joining the EU

10 Incite Marketing Planning 2012 © 64% 51% 52% 49% 43%

11 Incite Marketing Planning 2012 © There are a number of access and quality issues that need to be addressed urgently

12 Incite Marketing Planning 2012 © 97% 93% 91% 88%

13 Incite Marketing Planning 2012 © Patients and carers what to see changes to improve the healthcare situation in their country

14 Incite Marketing Planning 2012 © 93% 91% 89%

15 Incite Marketing Planning 2012 © To conclude…

16 Incite Marketing Planning 2012 © Access to healthcare, with all its elements - hospitals, doctors, infrastructure, medicines etc., is one of the main concerns for patients and carers The economic crisis has had an impact on healthcare systems and subsequently had an impact on the lives of patients New and innovative approaches to increase access and sustainability of the EU healthcare systems should be explored For example better collaboration, exchange of best practice, quality standards, sustainable pricing etc.

17 Incite Marketing Planning 2012 © A St Ives Group company Thank you! Contact details: 6 TH Floor, The Place 175 High Holborn London WC1V 7AA Telephone: +44 (0) Website: