Team “Semper Gumby” Lu Liu Hannah Nelson Marlene McGorrin Phil Rogers Alvin Trinh Oregon State University Products (Beaver Products)

Vision Statement Create a self sustaining business for Oregon State University, primarily engaging the College of Agriculture to enhance student development while generating student scholarships and revenue to be used to lower the overall cost structure of higher education.

Model Search One matrix for each product line BeerCheese WineFruit, Nut, Seafood, Meat, Snacks

Beer Local pubs Mezzanine level in stadium

Artisan Cheese Local markets, Alumni Association Flavors of the month Seasonal sales on campus (i.e. game days) On line sales

Wines Walla Walla Community College Opens Teaching Winery Walla Walla Community College's new Center for Enology and Viticulture has just opened a teaching winery, making the community college one of only two schools in the nation producing wines for sale to the public. (The other is California State University at Fresno.) Roughly 400 cases are to be made from grapes purchased and donated this year. Wines made by students and bottled under the College Cellars label will be sold at the on-campus winery. They also have on-line sales m m

Gift Baskets On campus sales On-line sales Include meat, seafood, fruits, nuts and veggie products

Hurdles Licensing and permits for alcohol products Brand differentiation from already licensed “Beaver”, “OSU” Competitor, current partner enfranchisement Economy of scale for profit margins Athletic Department and Campus Food Service requirements/restrictions