Stennis Space Center 1 Joint ASPRS/NASA CRSP Activities in Support of SAA As Of 12/07/99

Stennis Space Center 2 ASPRS/CRSP Tasks Accomplished 11/17 Discussed & Tentatively Accepted SAA Vison, Mission, Goals and Objectives Confirmed May 2000 Committment Continued Organizing Confirmed Forecast Sections Confirmed Industry Segments Confirmed Forecast Framework Confirmed Data Collection Approach Developed Initial Interview and Survey Plans Developed Interview List Continued to Develop Timely Issues Shelved “Definitions” Generated New Tasks

Stennis Space Center 3 Strategic Plan Contents Vision 5-years Mission (Attainable end-state) (Major milestones. Qualitative and Quantitative) (You gotta be able to know you’re there) (Measurable) (Enable/Facilitate get there) (Who, what, when, where, why) Goals Objectives Strategies

Stennis Space Center 4 Vision Background –The commercial remote sensing industry (RSI) is on the verge of a dramatic take-off. The potential socio-economic, environmental and national security benefits to the U.S. are huge, especially as we enter the Information Age. –To more clearly determine future remote sensing (RS) needs and requirements and maximize the socio-economic potential, industry baselines and standards need to be established. The combined resources of ASPRS and NASA’s Commercial Remote Sensing Program (CRSP) are particularly well suited to lead this base-lining effort. –Under the aegis of a 5-year Space Act Agreement (SAA), ASPRS and CRSP have combined resources and expertise and, over the next half-decade, will develop the definitive Industry view of the RSI. Vision. B y end-FY 2004, the joint ASPRS/NASA CRSP endeavor will produce a cohesive, comprehensive Remote Sensing Industry analysis that will serve as the planning standard for both USG and private industry enterprises and facilitate U.S. dominance in this highly competitive market.

Stennis Space Center 5 Mission By end FY 2004, ASPRS and NASA/CRSP will jointly develop the Remote Sensing Industry standard baseline and 10-year business forecast and related processes

Stennis Space Center 6 Goals Create and Maintain Interest and Awareness of the Project8/1999 to 9/2004 Develop (“CEO”) Interview Process8/1999 to 1/2001 Develop Survey Process*8/1999 to 1/2001 Develop Market Forecast Process**8/1999 to 6/2002 Present Results of Literature Searches Re: Key Trends and Issues5/2000 to 9/2004 Conduct Interview II and Survey II1/2003 to 12/2003 Conduct Forecast II1/2004 to 12/2004 * = Includes Reporting Final Results 12/2000 ** = Includes Reporting Final Results 12/2000

Stennis Space Center 7 Objectives 1

Stennis Space Center 8 Objectives 2

Stennis Space Center 9 Consolidated May 2000 Objective Present: –SAA Strategic Plan –Interim Interview Results –Survey Plan

Stennis Space Center 1010 Vice Co-Chairpersons Melinda Brown Gary Moll Mike Renslow Mark Mick Co-Chairpersons Bill Piper Barbara Brodtmann Jim PlaskerNate Boyer Alan Mikuni George Hepner Karen Schuckman Charles Mondello Ron Rabin John Schott Joan Zelinski Forecast IPT Working Group IPTs Will be Formed as Needed Lit. Search: Jim Plasker/Mark Mick Interview: Charles Mondello/Ron Rabin Survey: Bill Piper/Jim Plasker Forecast: Ron Rabin/Mindy Brown Marketing: Mindy Brown

Stennis Space Center 1 Forecast Sections Baseline of Major Industry Segments 10-year Industry Forecast (Total and by Segment) Key Issues, Trends and Drivers Key Technologies Future Directions and Opportunities

Stennis Space Center 1212 Forecast Process Overview 9 Formulate Forecast Objectives Determine Purpose & Focus Area(s) Decide to Conduct Forecast Select Segments For Analysis Interview Survey Lit. Search Develop Data Collection Plan Determine Essential Information Elements Develop Report Outline Written Presentation Develop Forecast Plan Recommendations Analyze Data Conclusions Collect Data Organize To Conduct Forecast Feedback/Lessons Learned Assemble Team I.D. Opportunity Areas Technologies New Products Basic Research Training/Education Employment Present Forecast We are about Here in the process

Stennis Space Center 1313 Data Collection Data Processing HARDWARE/SOFTWARE TOOLMAKERS Remote Sensing Industry Segments Industry Intermediaries Support Elements End-User Platforms & Sensors Industry Segments

Stennis Space Center 1414 Data Collection Data Processing Support Elements Intermediaries Business Segments Market Segments Commercial Government Industry Segments Forecast Framework

Stennis Space Center 1515 Collection Matrix Actual

Stennis Space Center 1616 Interviews & Analysis Means Essential Forecast Elements of Information Data Collection & Analysis Approach Goals Organization Definition Customer Segments Forecast Sections Forecast Framework OBJECTIVES (Who/What/ Where?) Targets Collection Plan Survey Plan Interview Lists & Appointments Collect Survey Data Survey Analysis Interview Plan Intervie w Results Survey Results Literature Search ANALYSIS We Are About Here

Stennis Space Center 1717 Potential Issues to Address Effects of eCommerce/eBusiness on RSI Information Security Perceived Government Competition Workforce Development End-User Development Industry Standards/Interoperability ???

Stennis Space Center 1818 Strategic Plan ( Mondello and Rabin)17 Nov 5 Questions for “CEOs” (Piper)17 Nov Definitions (Boyer) 10 Interviews (Renslow and Mondello) 150 Interviews (Renslow and Mondello) Analysis of Interview Results (IPT) Survey Construct (Piper) Survey Distribution (Plasker) Analysis of Survey Results (IPT) Combined Analysis of Survey and Interview Results (IPT) Prepare for May 2000 (IPT) Tasks Additional Tasks To be provided by C. Mondello

Stennis Space Center 1919 Back-Up

Stennis Space Center 2020 Top-line Market Forecast Example Support Elements Industry Intermediaries Data Collection Data Processing

Stennis Space Center 2121 Example Forecast by Market of Interest

Stennis Space Center 2 Example Forecast by Application

Stennis Space Center 2323 Select Data Fields for - Aerial - Space - Customer - Business - Other??? Data Base Concepts

Stennis Space Center 2424 Includes : Data Collectors Data Processers Industry Intermediaries Support Elements Decision Makers End-Users Data CollectionData Processing/ VADs Industry Intermediaries Support Elements Decision Makers End-Users Remote Sensing Industry

Stennis Space Center 2525 Commercial End-users Commercial Outlet Industry (nee VARs, etc.) Government Agencies Academia “Not-for Profits” Personal Use Industry Segments