Dallas Medical History, : A Digital Collection Matthew Zimmerman UT Southwestern Medical Center May 27 th, 2011

What? 500 photos from UTSW Library archives Online repository and exhibit Funded by an NN/LM SCR Historic Preservation and Digitization Award

This project has been funded in whole or in part with Federal funds from the National Library of Medicine, National Institutes of Health, Department of Health and Human Services, under Contract No. N01-LM with the Houston Academy of Medicine-Texas Medical Center Library.

Why? Over 7,000 photos in archives Other documents and artifacts Preservation and access Other campus departmental needs ▫News and Publications ▫Campus Newspaper

Environmental Scan Peer medical library archives National archives ▫LOC, NLM National digitization standard groups ▫NISO, SAA, JISC Other ▫UNT, SMU

Standards Copyright Digital Formats File naming Metadata Scanning Color Management Selection Criteria Workflow

Funding NN/LM SCR Historic Preservation and Digitization Award ($25,000) UTSW was in a unique position to tell the story of development of medicine in Dallas.

Thanks to... Cameron Kainerstorfer ▫Digitization Specialist Bill Maina ▫Manager of Archives and History of Medicine Collections

Submitted proposal to the NN/LM SCR Digitization and Historical Preservation Award. Digitize 500+ photos that portray the institutions, people, and events important to the development of medical care in Dallas between Present 60 of these photos in a more detailed web exhibit along with photos from other institutions. Launch the project with a lecture.

Epson XL10000 Scanner

Lenova ThinkCentre PC

Dell PowerVault NX300 Server

Bencher Copy Mate II

Nikon D3100 DSLR Camera

Visits since April 1, 2011 Landing page on the Library site: Pageviews: 1,204 Visits: 988 ContentDM Pageviews: 14,650 Visits: 987

CONTENTdm stats Ave time on site: 7’14” Pageviews per Visit: 15 Visitor loyalty: 1 time visitor %, 2 times or more % 87% visitors are from Texas. 74% are from Dallas. Depth of Visit: 1 pageviews % (a.k.a “Bounce Rate”. The lower the number, the better. In general, 0-20% is excellent but rare. 25%-40% is good, 40%-50% is common), 2 pageviews or more – 67.34% Top 5 Traffic sources: ▫From Library’s homepage/search – 63.4% ▫Direct (someone types in the URL) – 16.6% ▫From Omeka – 6.5% ▫Google search – 3.8% ▫Library Blog – 3.2%