[Share-My-Toys Membership] Marketing Plan [Jiahui Lu]

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Presentation transcript:

[Share-My-Toys Membership] Marketing Plan [Jiahui Lu]

Success Metrics  Sell 200 memberships per year  Maintain high customer satisfaction  Develop indirect earnings  Interest on membership monthly payment program  Sales of used, out-of-date equipment

Market Summary  Maximum memberships: 800  Current memberships: 218  Current members live in:  Montpelier, ID  Soda Springs, ID  Fish Haven, ID

Additional Target Locations  Preston, ID  Logan, UT  Afton, WY

Product Definition  Membership in Share-My-Toys provides the following services:  Unlimited use of equipment  Free service, maintenance, and replacement of equipment  Membership lasts for three years

Competition  Retail recreational equipment stores  Recreational equipment rental companies

Overcoming Disadvantages  Institute low-interest monthly payment program  Open distribution centers in more cities

Advertising  Local radio  Local TV  Local newspapers  Advertisement mailers

Public Relations  Conduct public ATV and dirt-bike safety courses  Participate in local outdoorsman radio talk shows