MASS MEDIA. What is Mass Media ? All media technologies used for mass communications Organisations which control these technologies.

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Presentation transcript:

MASS MEDIA

What is Mass Media ? All media technologies used for mass communications Organisations which control these technologies

Types of Mass Media Print Recordings Cinema Radio Television Internet Mobile phones

Power of Mass Media Key role in political power Shaping public perceptions on important issues Shaping modern culture (belief, values, traditions)

Print Media Paper and ink Late 15 th century Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues

Recordings Use of storage media Late 19 th century Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs

Cinema Film: Story conveyed with moving images Since around 1900 Cameras, animation, visual effects Types of films Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery

Radio One-way transmission over radio waves intended to reach a wide audience Since around 1910 College, Commercial, Community, International broadcasting, Music, Pirate, Public

Television Telecommunication medium for transmitting and receiving moving images (usually with sound) Since about 1950 News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious

Internet World Wide Web (since about 1990) Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e.g. VoIP) , Instant messaging and chat Streaming audio (podcasts, Internet radio) Streaming video (webcasts, podcasts, YouTube videos)

Mobile Phones Make mobile telephone calls across a wide geographic area Since about 2000 (3G - mass media) The first personal mass media Permanently carried Always on Built-in payment mechanism The most accurate audience measurement

Mass Media (G) (A) (B) (C) (D) (E) (F) Newspapers, magazines, ___(1)___, circulars, journals, catalogues, ___(2)___, ___(3)___, posters, brochures, and catalogues. Gramophone records, magnetic tapes, cassettes, cartridges, ___(4)___, ___(5)___ Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, ___(6)___, Romance, Science Fiction, ___(7)___, Family, Mystery College, ___(8)___, Community, International broadcasting, Music, Pirate, Public ___(9)___, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, ___(10)___, Devotional/religious WWW Websites (news, ___(11)___, ___(12)___, wiki) Forums/message board Internet telephony (e.g. VoIP) , ___(13)___ and chat Streaming audio Streaming video The first personal mass media Permanently carried Always ___(14)___ Built-in payment mechanism The most accurate __(15)__

Mass Media Mobile Phone Print Recording Cinema Radio Television Internet Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery College, Commercial, Community, International broadcasting, Music, Pirate, Public News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious WWW Websites (news, blogs, social networking, wiki) Forums/message board Internet telephony (e.g. VoIP) , Instant messaging and chat Streaming audio Streaming video The first personal mass media Permanently carried Always on Built-in payment mechanism The most accurate audience measurement

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