Inaugural Research Seminar Point of sale displays and beyond: The next steps for tobacco control in retail settings

Retailers and NRT  67% smokers regularly purchase tobacco from dairies  Only 20% smokers used NRT for their last quit attempt Pharmacy – 75% via Quitcard Pharmacy – 14% purchase Supermarket – 2%  52% smokers believe nicotine major cause of cancer Regulation + marketing

Retailers and NRT “That nicotine replacement therapies be required to be sold everywhere tobacco is sold, thereby ensuring smokers can choose a safe option whenever they crave nicotine.” Māori select committee 2010 Tobacco retailers as quit providers?

ABC  A – Ask  B – Brief Advice – automated Quitline referral  C – Cessation Treatment and Support – supply nicotine replacement Retail outlets

 22 retailer interviews dairies sold tobacco + displays 5 sold tobacco - no displays 8 did not sell tobacco  1 sold NRT, 4 tried –little demand no distribution support  18 positive about cessation products  3 offer brief advice would become quit card providers  11 support legal requirement to sell quit products Williman et al CTRU, NZMJ 29 April 2011, Vol 124 No 1333;

Retailing NRT….next steps….?  Industry Retail important since advertising bans organised coalition of retailers to oppose change Financial loss for retailers Delay via courts  Retailers National survey – all tobacco retail types Need legislation for NRT provision at POS Retail licensing Training support compensation for retailers Linkage to Quitline Promotion and supply NRT – how ? Subsidised? NRT “marketing” – widest variety of types Longterm supply for harm reduction? (Out of sight evidence on the tobacco retail environment in NZ and overseas Report Cancer Soc an ASH, Thomson et al.)