SoLoMo in P2P Marketplaces
SOCIAL NETWORKING SERVICE NETWORKING “The productive and service power of a web- based social networked community.”
Building a trusted Service Network Social + Location + Mobile = Service Networking
Technology enables EFFICIENCY and TRUST
SOCIAL LOCATION MOBILE
Trust Building Two pieces to Trust Building 1.Identity – are you who you say you are? 1.Reputation – what are your interactions with people? SOCIAL
LOCATION Real TimeTrust Building
Intelligence LOCATION
1.The Carousel 1.Voice recording a description 1.Histogram of pricing history ✔ posting a task ✔ no typing ✔ < 30 seconds MOBILE Signature Interactions
The Carousel