Berlin, Brussels, Paris…. National Initiatives

Registrations : last 3 years delegates

registrations Barcelona Berlin Total Full Paying Variable fee exhibitors exempt No show Payments open in May 4 % 0

WHERE DID THEY COME FROM ? BCNBERLIN EUROPE CENTRAL EUROPE4884 South AMERICA5313 North AMERICA68102 AFRICA3130

Registrations : Country Analysis loss of ‘ far away ‘ : 53 less from Chile, Brazil, Australia, Taiwan Gain US (+ 33 ), Poland (+ 28) Russia (+ 14 ), Belgium ( + 26 ),Slovenia ( + 11) Host Country effects :Iberia back to Glasgow levels ; Germany ( 738,+ 402 ) and Switzerland ( 103, + 28 ) have excellent results Netherlands (- 76), Italy ( - 29 ), Ireland (- 16 )

Better Retail presence %BarcelonaBerlin Manufacturers5348 Consultants,Service providers2224 Retailers1114 other14

THE TOP 15 COUNTRIES BERLIN BARCELONA GAIN : LOSS GERMANY UNITED KINGDOM FRANCE NETHERLANDS FINLAND ITALY SWEDEN BELGIUM SWITZERLAND UNITED STATES SPAIN GREECE74704 NORWAY AUSTRIA PORTUGAL DENMARK3140-9

Registrations Repeat rate 34 % ( vs Barcelona ;Incl. board, consultants, national initiatives) Top 5 companies ( excl consultants ) represent consistantly 17 % of the delegates ; top 10, 25 %

MARKETPLACE in Berlin 70 exhibitors From 2500 TO 3500 sqm o.w commercially sold Effect Future Store Initiative and Exhibitor Briefs

1500 FEED BACK FORMS ! Avg4-5 scores Event met expectations3.551 Berlin as a location3.968 General conference organization3.872 shuttles4.382 catering3.450 Audio Visual3.557 Marketplace3.652 hotels3.975 New ideas from the Marketplace3.028

STILL WE NEED TO IMPROVE… Exhibitor briefs Pre – conference press coverage More content in the Marketplace Audio Visual must be perfect Use of RFID ( or abandon ) Retail tours

The Marketplace in Brussels ( 1 ) Pricing : - 10 % : bronze if booked before 15 Jan - 20 % : silver if... + present in Berlin - 25 % : gold if …. + host country exhibitor or present in Berlin and Barcelona Catering in the same hall as the Marketplace and registration Kiosk with Non Stop bands and one big high quality (sponsored ) evening show Invest in ‘ atmosphere ‘ visuals

MP Brussels ( 2 ) Send out proposals second week September ( budgets ) state of the art web interface Strong concept ( excellence in all ECR processes ) with top Belgian Retailers in preparation Renew National Initiatives presence Real Marketplace program book under study with Elsevier

Conference fees Brussels Unchanged regular fee ( 1450 €) 999 € : host country & localboards of the National Initiatives 99 € students but examinations Free ( full conference rights ) and variable fees ( stand personel – limited rights )reduced at 400 € ; hostesses free Early bird : € for full fee and up to 8 weeks before the conf.

2005 – :10 TH ANNIVERSARY Paris confirmed : Palais des Congrès ( porte Maillot) Excellent location ; totally renewed 700 hotel rooms on walking distance 2006 : Stockholm, Milano 2007 : Geneva

National Initiatives Some fees double paid Central mailing : prepare letter for oct 1 ; uddate databases