The Kosher Marketplace

THE POWER OF OU KOSHER JOIN THOUSANDS OF MANUFACTURERS WORLDWIDE WHO VALUE THE POWER OF OU CERTIFICATION FOR THEIR PRODUCTS An Introduction to OU Kosher Certification

The OU: Who We Are The OU was founded in 1898 Non-profit organization Community outreach organization with focus on the disabled, teens, job placement services, and stronger communities We have responded to natural disasters with financial assistance, including in Haiti, New Orleans, and Japan

The Power of the OU The OU symbol can be found on almost 1,000,000 products worldwide. We certify facilities in over 80 countries around the world. No other symbol can enhance your products marketability like the OU.

The U.S. Kosher Market The U.S. Kosher Market Kosher Food is a $12.5 billion industry and growing. Sustained 15% growth rate year over year. Close to 1,000,000 products are certified kosher. Over 2,500 new products certified kosher each year. Source: Mintel Market Research, “Kosher Foods Market – US Report,” January, 2009

Projected Kosher Food Sales In The U.S. Projected Kosher Food Sales In The U.S. Source: Mintel Oxygen Report – February 2009

Choosing a Certifier – The OU Advantage! The overall rating of OU certification is significantly higher than for any other kosher certification symbol. OU Universal strengths are: * Largest and Most Widely Accepted Kosher Certification * Most Reliable Certification * Leader In The Field * Most Respected Best known, most widely purchased By a 3 to 1 margin, OU is the symbol most often found on the food purchased by respondents. By a 2 to 1 margin, OU is the symbol that comes to mind when a respondent thinks of kosher certification. By a 2 to 1 margin, OU is the symbol respondents would select as their first choice to purchase.

Symbol Most Often Found on Foods Bought

If All Products Were Exactly Alike (e.g. in terms of quality, size, price, taste, etc.) Which Symbol Would Be First Choice to Buy

Reasons OU Symbol Is First Choice

OU Company Testimonials “OU certification has opened new channels of distribution in new markets for us, and within markets where Jelly Belly was already doing business,” Herman Rowland, Sr., Chairman of the Board, Jelly Belly Candy Company. “Today, many consumers are turning to kosher certified products for allergen and health-related reasons. The OU symbol represents the use of pure ingredients and has become a universal seal of approval.” Tom Dempsey, President, Utz Quality Foods. “The OU kosher certification is well respected in many quarters, even among those who are not kosher observant. The OU kosher certification is a clear mark of superior quality, and we are delighted to have won this highly regarded certification,” says Glenmorangie Brand Director in the United States, Brian Cox. “Attaining OU certification was very important for our brand,” declared Francie Patton, Vice President of Corporate Communications. “It has brought us new opportunities in the kosher market because the OU is accepted everywhere.” Ed Turillo, Dreyer’s Ice Cream, Regulatory and Compliance Manager said, “When Dreyer’s bought the Skinny Cow product line in 2004, they’d been certified by a different Rabbinical agency, and because we wanted to keep all Dreyer’s products with one agency, we migrated the products to OU. It offers the most internationally accepted seal of approval. Kosher consumers trust it – they know the rigor and supervision that stand behind the label.” “When reflecting on our brand’s amazing growth, Chobani must express its appreciation to the Orthodox Union, the world’s largest and most widely recognized kosher certification agency.” Mr. Ulukaya, company founder and CEO.

Cutting Edge Technology Cutting Edge Technology

Manage Your Kosher Program Manage Your Kosher Program

OU Commitment to Excellence We will ensure excellent and timely service. We have the expertise and experience to make kosher projects successful and stress-free. We commit to ensuring that projects proceed as smoothly as possible. The OU is bound by a strict confidentiality policy. Our staff is trained to keep all client information private. The OU’s marketing and PR department will create a campaign to help market your company’s products to kosher consumers.

OU In The Media “ Getting a kosher certification is a shrewd way for a company to gain market share for a minimal investment.” No kosher certification conveys the message, or can gain your company greater market access, than the Orthodox Union. “Often labels will sport an ‘O’ with a ‘U’ inside. This is the stamp of approval of the largest kosher-certification body, and basically means there’s no need to read the label….” Prudential Bache Food Analyst, John McMillan – “The “Kosher Seal” is equivalent to what the Good Housekeeping seal meant in the 50’s.”