Qoo10’s Website Evaluation USING WEB FOR BUSINESS BABM PT7 Group B team members: ELYSIA CHUA MOHAMED AL-AZIMMULLAH ANG CHUAN LIM

Introduction An evaluation of Qoo10.com Discussion on the following; Benefits Limitations Architecture Usability

Website Evaluation Methodology The guidelines used to evaluate the website were taken from; Using Research-Based Web Design & Usability Guidelines (Leavitt & Schneiderman, 2006) Number of guidelines used: 20 Levels of “Relative Importance” reviewed: 5 & 4

About Qoo10 Joint Venture of Ebay & Giosis Online-based market place (previously known as Gmarket ) Gmarket started in 2000 Acquired by Ebay in 2009 Changed Brand to Qoo10 in May 2012 7 localized online marketplace in Asia

Website: http://www.qoo10.sg QOO10.COM Fig. 1 Qoo10.com Homepage

Business Model BUSINESS MODEL BROKERAGE Fig. 2 Business Model ADVERTISING AFFILIATE Fig. 2 Business Model

Business Model ! Fig. 3 Affiliate Model

Website Benefits Website Benefits Useful Content Establish User Requirements Search Engines to Search the Entire Site

Provided Useful Content Website Benefits Provided Useful Content More images than words use to attract more users Product Images allow users to have better understanding Actual product dimensions compared to text descriptions

Established User Requirements Website Benefits Established User Requirements Enable users to write reviews after receiving their goods Users can make inquiry or report if there is any discrepancy on the delivery

Design Search Engines to Search the Entire Site Website Benefits Design Search Engines to Search the Entire Site Search Engine of the website is concise and easy to use Many related results are displayed New offers are displayed automatically

Assistive Technologies Website Limitations Assistive Technologies Cluttered Displays Website Limitations

Assistive Technologies Website Limitations Assistive Technologies For users with disability such as sight, hearing and immobility Estimated at least 6 million people have visual impairment Qoo10 has not adopted any assistive technology Recommended for future improvements

Website Limitations Cluttered Small images make the website cluttered Displays Small images make the website cluttered Images are not displayed in singular row Usage of Bigger images with more white spacing will make it neater

Website Limitations Cluttered Displays

Website Architecture Provide Feedback When Users Must Wait Optimize Display Density Inform Users of Long Download Time Structure for Easy Comparison

Website Architecture Provide Feedback When Users Must Wait No time indicator Especially for mobile users with low internet connectivity Inform Users of Long Download Time When there are multiple images loading Includes flash, advertisements, banners, active content

Website Architecture Blank page due to slow loading

Structure for Easy Comparison Website Architecture Structure for Easy Comparison Exact item not shown User has to click on the link and search again

Optimize Display Density Website Architecture Optimize Display Density Items cluttered All links on the same page Should be sequential

Use and Usability Consistent and familiar format User’s Expectations Consistent and familiar format But no clear instructions given Usability: making the website simple to learn and easy to use

Performance VS Preference Use and Usability Performance VS Preference Images compressed to enhance performance Usability: making the website simple to learn and easy to use

Use and Usability User’s Workload Shopping cart, “bookmark” system, price calculations etc.

Use and Usability Printing No printing option Only URL copying and receipt printing Printing

Use and Usability Homepage Access All pages have access link to homepage but no clear labeling Link to Homepage

Use and Usability Navigation and Links No clear page title on the pages Only on browser bar

Number of Words and Sentences Use and Usability Too dense and excessive words makes text difficult to read Most content uploaded by sellers Number of Words and Sentences Usability: making the website simple to learn and easy to use

Conclusion Overall, Qoo10 is functional and reliable. Good Reach and Rich in content Users can feedback about discrepancy in the products . However, the content is too cluttered. High images content – slower loading Recommended to organize the content in an orderly manner And include assistive technologies.

References Leavitt, M. O., & Shneiderman, B., 2006. Research-based web design & usability guidelines. US Department of Health and Human Services Qoo10, 2012. Global Fashion & Trend leading Shopping Market. [Online] Available at: http://qoo10.com/ [Accessed 5 December 2012]. Zalora Singapore, 2012. Shoes and Fashion Online at Zalora Singapore. [Online] Available at: http://www.zalora.sg [Accessed 5 December 2012].