Efficient Innovation Management using DataStation Innovation Cloud From idea to market launch Zoran Torgašev Intranea Solutions LLC 3.11.2010. intranea.

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Presentation transcript:

Efficient Innovation Management using DataStation Innovation Cloud From idea to market launch Zoran Torgašev Intranea Solutions LLC intranea SOLUTIONS

How to manage innovations Prerequisite of growth and development Collecting ideas Developing new products/services Monitoring the market Networking Software platform

Innovation = creativity that sells Poor innovation management drastically puts back chances of a valuable concepts to reach the marketplace, endangering the future competitiveness of the company and its financial well-being. Product innovation begins with an idea and ends with successful launch of a new product.

Idea management Understanding Steering Scoring Decisioning Implementing For a full effect of idea management system, firm needs to have an orientation towards innovation. Best results are achieved by firms which periodically publish thematic initiatives and reward top innovators.

New product development (NPD) Process of driving new product or service to the market Strategy: Stage-Gate® Enormous differences in productivity The best 25% of companies generate 500% more sales from their new-product investments than the average companies. Arthur D. Little, Stage-Gate EU No processUsing a process

Stage-Gate® methodology Process Stages Gates Between 70-85% of leading US companies now use Stage-Gate® to drive new products to market. AMR Research, Booz-Allen Hamilton

NPD Process Example Result: Stronger, more efficient and faster process that improves end-result of product innovation.

Market analysis Competition New products Business environment 123 analysis information stimulus

Social network Connectivity – centralization Collaboration - efficiency Influence - inspiration Wisdom of the crowds Social network effect can be achieved with certain conditions and controlled environment.

DataStation innovation service Process management SaaS / Cloud Flexible Mobile access Reliable platform

intranea SOLUTIONS