GIS and Web Services Help Levi Find the Best Retailers By: Mary, Chayanee, and Sasima

Outline  Overview of the article  What is GIS?  Why Levi needs GIS?  Benefits of GIS  Conclusion  Overview of the article  What is GIS?  Why Levi needs GIS?  Benefits of GIS  Conclusion

Location, Location, Location!  Levis understands the importance of selecting the right location for its retailers  Choosing a target market involves questions of geography  The right location will lead to higher profits  Implemented GIS systems to find the right locations  Levis understands the importance of selecting the right location for its retailers  Choosing a target market involves questions of geography  The right location will lead to higher profits  Implemented GIS systems to find the right locations

What is a GIS?  “GIS is a collection of computer hardware, software, and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information”  It can be used to help retailers find the best location  “GIS is a collection of computer hardware, software, and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information”  It can be used to help retailers find the best location

Why Levis Strauss needs GIS?  Needed a cost-effective solution to manage growth  Means of assessing new retailers  Needed a cost-effective solution to manage growth  Means of assessing new retailers

Why Levis Strauss needs GIS?  To restrict retailer’s trade areas  To tap market or demographic area that is underserved by other retailers  Avoid making costly mistakes  Needed a tool to display existing retailers, potential retailers, and the customers  To restrict retailer’s trade areas  To tap market or demographic area that is underserved by other retailers  Avoid making costly mistakes  Needed a tool to display existing retailers, potential retailers, and the customers

Why Levi Strauss Needs GIS?  To protect existing retailers  Means of ensuring positive sales opportunities  To select a location that best serves the target market  To protect existing retailers  Means of ensuring positive sales opportunities  To select a location that best serves the target market

Benefits of GIS to Levi  Maintain information about sales, customers, inventory, demographic profiles, and mailing lists

Benefits of GIS to Levi  Help make informed decisions before opening new retail store  “Business Analyst online provides us with the tools to do a simple but essential analysis. I can easily see where my retailers are located and make the right decision on whether or not to approve new stores.” by Maurice Kelly, New Accounts Manager Levi Strauss & Co.  “This application is absolutely essential to my job. We previously didn’t have a readily accessible archive of retail store locations” by Maurice Kelly, New Accounts Manager Levi Strauss & Co.

Benefits of GIS to Levi  Allows it to see prospects geographically in relation to existing store  Avoid problems such as opening stores directly across the street from the existing store  Better manage its retail distribution strategies  See where retailers are located  Avoid unnecessary site visits  Open competitive store  Allows it to see prospects geographically in relation to existing store  Avoid problems such as opening stores directly across the street from the existing store  Better manage its retail distribution strategies  See where retailers are located  Avoid unnecessary site visits  Open competitive store

Benefits of GIS to Levi  Better meet the customer needs  Locate its products where their target customers shop  Cost-sensitive solution  Better meet the customer needs  Locate its products where their target customers shop  Cost-sensitive solution

Conclusion GIS…  helps Levi Strauss locate their retailers effectively  helps them find and serve their target market  can benefit any retailer because choosing the right location is an essential asset to the marketing mix GIS…  helps Levi Strauss locate their retailers effectively  helps them find and serve their target market  can benefit any retailer because choosing the right location is an essential asset to the marketing mix

Bibliography  levistrauss.pdf levistrauss.pdf   /is_n10_v14/ai_ /is_n10_v14/ai_   levistrauss.pdf levistrauss.pdf   /is_n10_v14/ai_ /is_n10_v14/ai_ 