CabinetOffice Behavioural Insights Team Applying Behavioural Insights to Public Policy Owain Service, Deputy Director.

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Presentation transcript:

CabinetOffice Behavioural Insights Team Applying Behavioural Insights to Public Policy Owain Service, Deputy Director

CabinetOffice Behavioural Insights Team Crown Copyright. Do not reproduce this document without written permission. 2. Build your insights 3. Test, learn, adapt 1. Understand the system The Behavioural Insights Team has developed a three-part methodology

Don’t change anything Apply behavioural insights What is a Randomised Controlled Trial? UNCLASSIFIED

Organ Donation

UNCLASSIFIED 1 Control s 3 People 4 Heart

UNCLASSIFIED 5 3 Die 6 9 Lives 7 Would you 8 Action

CabinetOffice Behavioural Insights Team Which messages increase sign-up rates the most? Source: Behavioural Insights Team, ,000 additional completed registrations a year

Increasing Employment

CabinetOffice Behavioural Insights Team Loughton Trial 1. Cut down process 2. Commitments UNCLASSIFIED

CabinetOffice Behavioural Insights Team Loughton trial results UNCLASSIFIED

CabinetOffice Behavioural Insights Team Commitments (iterations of booklet) 1 Jobcentre (Loughton) 12 Jobcentres (Essex) UNCLASSIFIED

CabinetOffice Behavioural Insights Team Wider Essex Trial RAGOrder On- flow Off-flow Months of trial etc.. 1 Ready Colchester % 2Chelmsford % 3Harlow % 4 & 5 Almost Ready Clacton & Harwich 441 & % & 47.0% 6 & 7 Canvey & Rayleigh 235 & % & 57.3% 8Grays % 9 Not ready Braintree & Witham 444 & % & 52.2% Basildon % 10 & 11 12Southend % UNCLASSIFIED

Pension Enrolment

CabinetOffice Behavioural Insights Team Automatic enrolment UNCLASSIFIED

Owain Service

Tax Trials

Crown Copyright. Do not reproduce this document without written permission.

CabinetOffice Behavioural Insights Team Using social norms to increase tax payment rates Source: Behavioural Insights Team & HMRC, 2012