Slide title In CAPITALS 44 pt Slide subtitle 20 pt Digitalization, connectivity & digital natives - effects on education on the way towards 2020 Erik Kruse Strategic Marketing Manager Senior Expert consumer behavior BMUM Ericsson

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse John M. Richardson, Jr. when it comes to the future, there are three kinds of people: those who let it happen those who wonder what happened those who make it happen

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse “A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.” Rosabeth Moss Kanter

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Technological revolution › Propagates in two different periods Time years INSTALLATION DEPLOYMENT More efficiently solving old problemswinners among old players Applying paradigm to innovate across society new winners Source: Professor Carlota Perez Universities of Cambridge, Tallinn and Sussex Broadband at turning point years Turning point

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse the world is changing DRIVING FORCES for new value creation... ICT for competitiveness Digital NativesClimate Concern Power shift Everything Connected Search for value

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse digital natives

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Tom Anderson Vice President MySpace if you want to see the future, look at how childhood has changed rather than technology

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse when I was young, I did NOT have

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse changing norms “if I've been to sleep and don’t have at least four messages when I wake up, I feel no one loves me”

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Digital Natives ›The "digital natives" are born into digital technology. ›They are used to the instantaneity of hypertext, downloaded music, phones in their pockets – on 24/7, a library on their laptops/computers, connectivity anytime anywhere. ›They’ve been networked most or all of their lives. A constant connectivity to the net and their tribes. Constant conversations via SMS and IM. ›They have little patience for lectures, step-by-step logic, and “tell-test” instruction. RTFM (Not)

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse = number of SMS sent during Chinese New Year billion Changing behavior

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse multimedia and Multi Media ›Individualization of products, content and services is continuing growing ›Services become highly personal and a consequence of this is fragmentation of products and services (i.e. more to choose from) Media

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse = time it would take to view all of the material on YouTube. —Digital Ethnography, Kansas State University March 17th years Changing behavior

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse changing media landscape From one TV TO multiple screens From expensive and high barriers TO entry to anyone with modem can publish and broadcast From media companies decide what and when we consume (one-way flow) TO “We decide!!” and we rip, burn, remix and share it and my schedule dictates when/where I access media

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse rupert murdoch

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse  40 hours of activity in average per day  There is a clear trend of increasing multitasking behavior  While using the Internet and mobile phone, the average user engages in almost two parallel activities Source: Ericsson Share of wallet study 2008/09 multitasking

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Changing approach to life TextText + imageInformation navigationRich media literacy Being told (authority based ) Discovery, experiential Learning Internet and Hypertext

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Digital Natives ›They are used to receiving information really fast. ›They like to parallel process and multi- task. ›They prefer their graphics before their text rather than the opposite. ›They prefer random access (like hypertext). ›They thrive on instant gratification. ›They function best when networked.

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse f r o m “t h e n e t w o r k” t o N E T W O R K E D

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse knowledge management & transformed processes increase collaboration raise awareness of “what we know” increase responsiveness faster communication increase innovation reduction of IT costs flat organization flexibility mobility

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Searching for value...billions of connected screens and devices Utilities Home Media Travel Public Business Networked Growth

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Virtual Cubicland

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse Virtual Cubicland

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse summing up

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse networked people

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse networked enterprises & institutions

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse networked print networked radio networked television networked gaming networked video networked music networked healthcare networked banking networked houses networked cities networked education networked everything

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse the need of human oriented understanding the need and the importance of vision it is not only about technology...but it’s about...

Slide title 30 pt Text 18 pt Bullets level pt › !"# $%&'()*+,-./ :; EFGHIJKLMNOPQRSTUVW XYZ[\]^_`abcdefghijklm nopqrstuvwxyz{|}~¡¢£¤¥ ¦§¨©ª«¬®¯°±²³´¶·¸¹º»¼½ÀÁ ÃÄÅÆÇÈËÌÍÎÏÐÑÒÓÔÕÖ×ØÙ ÚÛÜÝÞßàáâãäåæçèéêë ìíîïðñòóôõö÷øùúûüýþÿĀ āĂăąĆćĊċČĎďĐđĒĖėĘęĚ ěĞğĠġĢģĪīĮįİıĶķĹĺĻļĽľŁłŃ ńŅņŇňŌŐőŒœŔŕŖŗŘřŚ śŞşŠšŢţŤťŪūŮůŰűŲųŴŵ ŶŷŸŹźŻżŽžƒȘșˆˇ˘˙˚˛˜˝Ẁẁẃ ẄẅỲỳ–— ‘’‚“”„†‡…‰‹›⁄€™−≤≥fifl Erik Kruse HEAnetErik Kruse “A vision is not just a picture of what could be; it is an appeal to our better selves, a call to become something more.” Rosabeth Moss Kanter