Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter 5 - 1 Completing Business Messages.

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Chapter 5 Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Completing Business Messages

© Prentice Hall, 2007Business Communication Essentials, 3e Chapter Key Writing Concepts Organization Active/passive language “You” orientation Reader benefit, alternative Respectful tone Formatting Spelling, grammar, punctuation, content Design & readability Closing with goodwill

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter The Revision Process ContentContent OrganizationOrganization Proper ToneProper Tone

Paragraph Length Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter AppearanceAppearance ReadabilityReadability EmphasisEmphasis

Idea Sequence Visual Impact Complex Topics Main Points Skimming Audience Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Lists and Bullets

Headings and Subheadings Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Descriptive Informative Basic Organization Important Points Links and Transitions

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Long SentencesLong Sentences Hedging SentencesHedging Sentences Faulty ParallelismFaulty Parallelism Dangling ModifiersDangling Modifiers Editing for Clarity

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Edit for Conciseness Unneeded Words and Sentences Unneeded Words and Sentences Long Words or Phrases Long Words or Phrases RedundantCombinationsRedundantCombinations “It is/There are Starters” Starters”

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Revising with Technology Spell Checker ThesaurusThesaurus Revision Tracking Grammar Checker Style Checker CommentingCommenting

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Document Design White Space Margins Justification Typefaces Type Styles

Careful Proofreading Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Multiple Passes Perceptual Tricks High-Priority Items

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Distributing Messages Cost Concerns Convenience Time Constraints Security and Privacy

Completing Business Messages Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter

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