Cognitive Science Applied in IA Bao Huy Ung. References Adelson, Edward H. (2005). "Checkershadow Illusion". Retrieved from

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Cognitive Science Applied in IA Bao Huy Ung

References Adelson, Edward H. (2005). "Checkershadow Illusion". Retrieved from Bargh, John A.; Chen, Mark; Burrows, Laura (1996). "Automaticity of Social Behavior: Direct Effects of Trait Construct and Stereotype Activation on Action". Journal of and Social Psychology 71 (2). PMID UIdler, Sabina. (2011). Use Gestalt Laws to Improve Your UX. Designmodo. Retrieved from ux/ Larson, Kevin. (2004). The Science of Word Recognition. Microsoft Typography. Retreived from Friedenberg, J, & Silverman, G. (2005). Cognitive science: an introduction to the study of mind. Sage Publications, Inc.

What is Cognitive Science? Variety of different fields – Philosophy, Psychology, Neurology, AI, HCI Exploration of the human mind – What makes is think? – How does our brain work? – ANN, AI, Expert Systems

Checker Shadow Illusion

Checker Shadow Illusion 2

Priming Effect Effect of implicit memory – Exposure to a stimulus influences response to later stimulus Effects influence stereotypes Study by Bargh – Subjects primed with words – Stereotypes associate the words influenced behavior

Priming Example

Gestalt Laws

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