Clorox Co.

The History Of Clorox *Started on May 3 rd, 1913 *One Product… Commercial Grade Bleach *Oakland, California

Product List- Household Cleaners – Bleach – Clorox Wipes – Toilet Bowl Cleaners – Clean-up Bleach Spray Others – Hidden Valley Ranch – Fresh Step Litter – Burts bees – KC Masterpiece

Strategic Issues: Health Movement Products are NOT environmentally safe…

Internal Analysis Doing well financially

CEO Executive VP (Corporate Staff) Division A (Senior VP) International Division D (Senior VP) General Counsel Division C (Senior VP) Human Resources Division B (Senior VP) Chief Financial Officer International Auditing Sales Growth Marketing Global Research Product Supply Global Health

Porter’s 5 Forces Model TThreat of New Entrants (low) TThreat of Substitute Products and Services (low) BBargaining Power of Byers (high) BBargaining Power of Suppliers(low) IIndustry Competitors (high)

Industry Competitors High 3 major competitors Unwritten Rule Large Market Area

Bargaining Power of Buyers Retail Stores  High  Shelve Space  In Store Brand Name Consumers  Low  No Real Substitutes  Power of Production

Options Stop Acquiring New Companies Sell Weak Subsidiaries Expand GreenWorks

Recommendations Expand GreenWorks – Sponsor Projects Trevor

2007 Flagship Launch 3 Aspects of Production –Renewable Resource –Biodegradable –Free of Petrochemicals Added Bonuses –Sustainable –Not Tested on Animals

Product Line Consists of 5 Primary Products Natural All-Purpose Cleaner Natural Toilet Bowl Cleaner Natural Dilutable Cleaner Natural Bathroom Cleaner Natural Glass and Surface Cleaner

Core Ingredients Coconut Oil Lemon Extract Mint and Other Plant Extract Corn-Based Ethanol Filtered Water Lactic and Citric Acids

Additional Info… Can Be Found Anywhere Works Better Than Traditional Research and Development for 5 Years –Desire –Develop –Discover

Doing Good Deeds Success = Profitability Brad Pitt –$–$100,000 –M–Make It Right –N–New Orleans Katrina

Implementation Production and Operations Marketing Accounting and finance Research and Development Human Resource Management

Recommendations—Take Em’ or Leave Em’ Cease acquisition of companies that have no affiliation with the household cleaning industry Sell some of their subsidiary companies that are not-in-line with the Clorox brand name and its products.

Recommendations—Take Em’ or Leave Em’ Focus marketing efforts on branding Green Works with Clorox brand name and image