WELCOME Communicators’ Forum Design Subgroup Kelly Fuligni | Creative Director.

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Presentation transcript:

WELCOME Communicators’ Forum Design Subgroup Kelly Fuligni | Creative Director

Session 2 photography – Roger Hart Session 1 mood boarding workshop MSC Farewell, Bicentennial or Sustainability Session 3 infographics workshop Session 4 ?

28 no experience but intrigued 10 somewhat experienced Q: How much experience do you have creating mood boards? Survey says: 5 very experienced Goal: get your feet wet – become familiar with the process

What on earth is a moodboard?

A mood board is a type of collage that may consist of images, text, and samples in a composition of choice. Designers and others use them to develop their design concepts and to communicate to other members of the design team.

jumpstarts the creative process (nothing more daunting than a blank canvas) helps us articulate our ideas to clients, faculty, and staff positions us as professionals allows us to explore and interpret (so we don’t fall into a pattern)

What does a mood board look like? loose Simple finished collage Rough or random There are no rules

What is a mood board comprised of?

active Imagery – Dig deep. Don’t settle. emotive beautiful Compelling/evocative/tell story Elicit a response

style/technique/trends Look for trends on an ongoing basis. Don’t get stuck in a technique rut. Beautiful type treatments typography trends Paper samples

Color critical to brand expression and mood setting

words Know what words to search to yield the best imagery bicentennial: vintage, historical, timeline Know what words to include: describe/support the look & feel: traditional, modern, heartwarming, vibrant, subdued, prestigious, spirited Suzanne

GREAT. Where do I find this amazing imagery?

Fox is Black blog No right or wrong answer. Q: where to you find your inspiration?

GREAT. What tools do I use?

Lots of options: collage

Digital mashup

KEEP CALM AND MOOD BOARD Philippe Martin KK Erin Jim Me Jeff Patti

Look & feel for: MSC Farewell Sustainability Bicentennial using: Inspiring imagery Graphical techniques & styles Color Words Digital Mashup Roll up our sleeves Collage

Finito No pressure to finish – this is to introduce you to the process. If you do finish in the time allotted, please select a spokeperson to present on behalf of the team. If not, I’ll set up an mbox for us to share our ideas. Grazie.