Agency360

Why Agency360 GDS booking trend. The only comprehensive database of worldwide agency bookings. Future and historical booking comparison. View past bookings and future bookings for hotel and comp set, and track performance over time. Data to optimize GDS performance. Filtered by agency, consortia, and comp set to enable the hotel to develop effective travel agent strategies. Actionable information in an intuitive interface. Comprehensive overview of performance and targeted information summaries are easy to act upon. Comprehensive agency profiles. Contact information allows the hotel to target agencies booking into comp set and market.

URL: https://emc.travelclick.com Agency360 URL: https://emc.travelclick.com It is available 24/7 through a web browser and anyone who has used a web application will be able to pick up and use this product just as easily as Gmail.

Agency360 – Important Glossary Fair Share – represents the percentage of inventory in the local market place based on Room count. Your Fair Share is the percentage of return you should be getting from the local marketplace. Throughout Hotelligence360, your actual performance is compared to your Fair Share, facilitating comparison against properties of any size. Market Share – Room nights and revenue that you have captured during a specified period of time. It is a measure of what your property is getting out of the local marketplace. While Fair Share identifies the business you should be receiving, Market Share identifies the amount of business you actually did receive for the specified period. Penetration – Penetration is the comparison between Fair Share and Market Share, displayed as a percentage. Market Share -------------------- = Penetration Index Fair Share

COMPETITIVE INTELLIGENCE Agency360 COMPETITIVE INTELLIGENCE Comp Set Details & Performance Summary OVERVIEW Understand Hotel & Comp Set GDS Performance PACE Future Booking Performance AGENCY TARGETING Agencies Performance with Agencies Profile Source Market Agencies Location

Agency360 – COMPETITIVE INTELLIGENCE Hotel can create up to 3 comp set (min 3 hotels each) and we suggest to select the comp set based on different criteria such as Locality Market Segment Price Point / Branding

Select different comp set for comparison from a drop down menu Agency360 – Overview Filter by specific time period, and also into the future. Data refreshed 3 times a week Set alerts for to highlight specific updates instead of going through the entire report Understand performance against the market and the comp set

Agency360 – Pace Next 13 stay weeks booking pace comparing comp set with room night penetration Next 13 stay weeks booked revenue versus same period last year Hotel can identify agencies booking into comp set for specific underperforming weeks Pickup pace versus 7 days ago

Agency360 – Agency Targeting In the agency targeting screen, hotel can now retrieve list of agencies booking into comp set for next 4 weeks up to next 13 weeks Hotel can filter to identify each rate type (consortia, corporate, non-negotiated) performance and opportunities Hotel can filter Top Agencies (up to 150) by different criteria to identify agencies that has improve or decrease in production for both subscriber and comp set.

5 Examples to Identify Agencies with Potential to Improve business Using Agency360 1. Agencies with Forward Bookings into Comp Set for Specific Week 2. Corporate Business below fair share for next 13 weeks 3. Identify Underperforming Corporate Business for last 12 months 4. Review Consortia Performance and Potential for last 12 months 5. Identify Key Source Markets to plan for sales visits

Example (1) Agencies With Forward Bookings Into Comp Set For Specific Week

Hotel can filter by rate type to identify corporate business that booking into comp set for that specific week If there is any RFP account for the hotel, Account Manager can try to swing the business, as for those are not, then it will be potential new account to work on

Hotel can also choose different comp set to identify more agencies that has booking activities for the week If there is any RFP account for the hotel, Account Manager can try to swing the business, as for those are not, then it will be potential new account to work on

Example (2) Corporate Business below Fair Share In Next 13 Stay Week

Using IATA number to indentify the corporate account in PMS Understand the total potential, ADR and booking lead time of this agency into the market, how much business into the Top hotel in your comp set and the production into your hotel and monthly production

Example (3) Identify Last 12 months Underperforming Corporate Business

Using IATA number to indentify the corporate account in PMS Understand the total potential, ADR and booking lead time of this agency into the market, how much business into the Top hotel in your comp set and the production into your hotel and monthly production

Example (4.1) Review Consortia Performance and Identify The Potential (All Rate Type) Understand the total potential for each Consortia and see if the hotel achieve fair share, schedule TMCs visits in order to build rapport to increase penetration

Example (4.2) Review Consortia Performance and Identify Potential (Consortia) Identify the Consortia bookings potential in order to strategize to increase the return of investment for Consortia Program that hotel participating

Hotel can filter up to 150 agencies details by Agency Group, Region, Country, Major Market and download into excel for further analysis

Example (5.1) Identify Key Source Market For Next Sales Visits (Top Into Hotel) Identify source markets that has good volume into hotel and comp set, to visits supporting agencies (and agencies with opportunities) and continue to grow the business.

Further filter before the sales trip to identify agencies that has booking activities into the comp set.

Account Manager can try to contact the agency for sales visit and contact local booker to swing business.

Example (5.2) Identify Key Source Market For Next Sales Visits (Top Into Comp Set) Identify source markets that has potential for hotel continue to penetrate, through volume into comp set, comp set ADR and hotel room nights penetration index that are below fair share.

Agencies profile with contact and address details.

Demand360

Why Demand360 Easily understand your demand performance. Quick insight into high-level report card on your past performance and future bookings, compared to your performance last year and your competitive set. The only source of future demand data. In-depth data on future production from the world’s leading hospitality brands. Capture your fair share. Reports on market share show you which segments are being dominated by your competition, allowing you to take action. Identify opportunities for growth. Advanced filtering enables you to see which channels and partners are driving the most business for your hotel. Intuitive interface. Demand360 run on TravelClick’s proprietary, industry leading business intelligence platform. Grow ADR. See your future rate rank performance by segment and channel to identify opportunities to grow revenues from maximizing rate position.

Which Segment/Channels Perform Better For Comp Set? View benchmark data by segment and channel and create highly targeted strategies

Which Future Month Comp Set Perform Better? At a glance, the Hotel can identify which future month (up to next 12 months) comp set has better performance, and Hotel can action accordingly either on pricing or sales activities to drive more business. Example: Comp Set has higher on book occupancy in coming Feb, Mar, Apr and Jun.

How Is Comp Set Group Outlook? Identify which month Comp set has bigger group block on the books. The question is are the hotel not receiving these group requests or are the hotel not converting them? Apart from that drill down into daily data to find for which exact period?

Are My Comp Set Using Lower Rate To Drive Volume in A Key Market Segment? Price point analysis to identify growth areas to specific market segment, for example group pricing at the competitive set

Which Channels Provide The Largest Opportunity For Growth? Hotel can view channel penetration index by day and identify channels that are still underperforming and have opportunity to grow and optimize by channel mix.

Which OTA is Underperforming That Has Opportunity? Hotel can identify which day which OTA is underperforming and apply necessary strategy to increase market share.

How Is Booking Pace For Specific Date Compared To Comp Set & Last Year? Hotel able to see all comparison information in one screen, occupancy, penetration index, YoY growth, comp set online lowest rate available.

For further enquiries, please contact: Director of Sales Tracy Chua tchua@travelclick.com +65 9690 4008 Director of Sales Raymond Peh Rpeh@travelclick.com +65 9297 2974 Account Manager Kim Ong Kong@travelclick.com +65 62981097 Ext 1309

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