Promoting Your Website an ACEware Webinar. Promoting Your Website an ACEware Webinar With… Chuck HavlicekLauri Thompson With Special Guest… Daryl Clark.

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Presentation transcript:

Promoting Your Website an ACEware Webinar

Promoting Your Website an ACEware Webinar With… Chuck HavlicekLauri Thompson With Special Guest… Daryl Clark

Our discussion topics today... Selecting your URL A Dozen Specifics Keep it Strong How to know it’s working

Selecting your URL

Your URL Does your URL make sense? Is it intuitive and clean? Keep it short Easy to spell Make it easy to remember –avoid q, z, x, c, p, hyphens and numbers Do you have a program that would benefit from it’s own URL? When printing your URL, remove the www –aceware.com

Looking for available URL’s? godaddy.com 123cheapdomains.com Auction of Used ones: snapnames.com History: archive.org

Launching ACEweb is a great time to launch a better URL!

A Dozen Specifics

Put your URL on Everything! Every (or every other) catalog page Business cards Fax cover sheets Signatures Answering Machine Every piece of marketing Door Registration Confirmations Badges & handouts

your URL Every firm in your database Every customer (and non-customer) in database All campus employees Civic leaders (Chamber of Commerce) Use your Module ! ! !

Student Manager Merge Use the Cool.. SHOUPCLS() function…

Send snazzy to existing customers Follow us to the new website!

Press Release Free Press Release Service: prlog.org

Billboards & Posters

Mail a Give-away to your Top Dogs

Coupons & Discounts Coupon in the catalog Free registration to 100 th customer Offer discounts for web registrations $10 off web registration with this newspaper ad

Online –Pay-per-click –LocalAdLinks –Craig’s List –Local service review sites –Stumbleupon.com, Facebook, twitter –Teachstreet –In Georgia: Kudzu.com

External signs! –Banner –Borrow campus digital sign

Do it the old fashioned way... Have every staff member send 5 hand written notes. It’s personal, motivating and almost guaranteed to get results.

Promotional Giveaways Set up a booth at the mall Sponsor a chamber event Attend a local fair Send to PTA meetings for distribution ADD YOUR URL TO EVERYTHING… EVERYTHING..

Throw a party!

Keep it strong!

Spotlight Customers OUR CUSTOMERS

Spotlight Instructors OUR INSTRUCTORS

Link to & from Instructor pages

Suggest that visitors bookmark the site Encourages return visits!

Use all your resources to improve your website & draw more visitors Add video of ongoing classes Short How-to Videos Presentation Pointers Flower Arranging

Do the metatags!

Answer Your Questions

Keep it up to date!

Know if it’s working Does Anybody Care?

Webinar Archives Search Engine Optmization with Daryl Clark

Other Resources…

Questions? Other Suggestions?

Our next webinar Stump the Chumps Wednesday, April 8 at 1:00 Central

Join us for a regional meeting! May 5 & 6 Las Vegas, Nevada Report Writer Training – May 4 May 19 & 20 San Antonio, Texas ACEweb Training – May 21 & 22