THE SPA FACTORY “We never let a customer leave with a tight muscle.” Owned by: Anna Hicks Sole Proprietorship

Our Services  Massage-Organic Signature, Sinus Relief, Instructional Couples, Heated Stone Therapy, Togetherness, Pregnancy, and Scalp Massage.  Facials-Signature, Corrective, Soothing Eye, Skin Renewal, Antioxidant Enzyme, Jurlique Aromatherapy.  Hands/Feet-Signature Manicure, Hand Treatment, Signature Pedicure, Foot Treatment.  Signature Packages: Bridal Package, Signature Spa Day, Deluxe Spa Day, The Tune-Up, Body Detox, Body Treat.  $50 per ½ hour for signature. $60 per ½ hour for Specialized facials and massages.  $60 for all hand and foot treatments  Bridal Package: Ranges between $150- $500.  Signature Spa Day: $300  Deluxe Spa Day: $350  The Tune Up: $200  Body Detox: $200  Body Treat: $250  Discount for Seniors (55 +) and Kids (-12) Spa Service Prices

Level of Quality We provide the highest level of quality of spa care you have ever experienced. We have a very knowledgeable staff with experience ranging from 5 to 20 years. You name the service, we’ve got it.  Specializations: Specialized Facials- Our most popular facial is the Jurlique. We believe Jurlique is the purest skin care on earth. This treatment features a custom skin analysis, deep cleansing and exfoliation, hydrating steam, décolleté massage, revitalizing mask and reconditioning. Aging Well Microdemabrasion - This method involves no loose crystals or other abrasives that would contaminate you or the environment. Instead, your personal esthetician uses a diamond-tipped wand to create a fresh palette of skin. Services for Youth- Children and teens can also enjoy our services with the more basic facials, massages, and Hand and Foot treatments. Men’s Services- Men can enjoy a nice spa day also! Brown Maintenance, Signature Face Therapy, Herbal Friction Massage.

- -You will leave our spa with a sense of rejuvenation and youthful vivacity. - -We give you the knowedge to continue our spa services outside of the spa environment. - -Our customers can get away from their hectic lifestyles and wind down. Benefits “Thank you so much from the bottom of my heart for making that day a success, you were generous in your service and professional in making everything go smoothly.” –Sally Jones

Business Logo & Business Card The Spa Factory 218 Green Leaf Street Atlanta, Georgia Owner -Anna Hicks # Massages, Foot/Hand Care, Facials, Men Car,e, Bridal Package, Youth

Flyer The Spa Factory “ We never let a customer leave with a tight muscle.” 9 AM- 6:30 PM Weekdays 10 AM to PM Saturdays Closed Sundays We welcome everyone. Massages, Hand/Foot Care, Men Care, Facials, Youth, Bridal Packages

Business Philosophy  Mission Statement: “The Spa Factory number one goal is to provide our clientele with the most up-to-date methods of spa service. We strive to provide a haven for our employees, guiding and empowering them to be the best they can be, and view them and our guests as an extension of The Spa Factory family. “  What makes our Business Special? We have the best Artisans in the state of Georgia, who are willing and ready to make you the happiest person alive for as long as you wish. We also provide products from AVEDA, which are sure to make you keep coming back for more. Our Strengths:  The Spa Factory believes that wellness is a process not a procedure.  Our spas engage the best products and the finest artisans  Our techniques are time-tested and traditional, yet keep in mind the most up to date advances in natural products innovation.  We know that lasting change can take time.  We are patient and willing to work with our customers.

Target Market/Customers  Region: Southeastern United States. (Atlanta area)  Most of our customers are women between the ages of 18 and 40, although we serve women and men of all ages.  Majority are female.  Social Class: middle class  Education Level: College Graduates  To children from ages five to twelve, our services are special and make them feel older.  To women from ages 18 to 40, a spa day provides relaxation, and helps them get away from their hectic days.  Some men enjoy an occasional grooming or spa day as well. About 30 % of our clientele are men.  Most of our clientele are interested in improving their appearance, while some are just interested in feeling better.

Competition In the Market  Competitors: Ashley’s Day Spa and Fitness Center, Island Retreat Spa, Beauty and Skin Day Spa.  Strengths: Island Retreat Spa gets more clientele during the weekends because they have longer hours. Ashley’s Day Spa and Fitness Center has the advantage of a workout center. Beauty and Skin Day Spa has lower prices.  W eaknesses: We have a broader range of customers, more services offered, and a more experienced staff. All three of these businesses are newer and therefore have less experience in the business world. We have extensive research to back up our skills.  Our Approach to business is unlike any other, because we go to clinics around the United States, constantly trying to build on our knowledge and improve our range of services. We sincerely care about each and every one of our customers.

Demand Graph & Schedule Demand Graph of Products Sold Price $60 $50 $40 $30 $20 $10 Quantity Per Week Face Wash- 40 Face Mask-60Foot Scrub- 20 Steam Mask-8

Demand Schedule ProductPrice Per Product Quantity of Product Purchased During Week AVEDA Face Wash $ AVEDA Face Mask $ AVEDA Face Scrub $ Steam Mask $12.008

Organizational Costs and Finance  Monthly Rental Cost: $500  Capital Items: Spa chairs, pillows/blankets, massage oils and rocks, pedicure and manicure supplies, skin and beauty care products.  Personnel: Masseuse($100 per hour), Artisans ($100 per hour), Manicurists and Pedicurists ($60 per hour), Receptionist($10 per hour), and Sellers ($12 per hour.  $2000- total monthly overhead.