1 National Conference on Agriculture Rabi Campaign 2012 – 13 Strategy for Technology Extension Agriculture & Marketing Department Government of Maharashtra Mumbai

F – Farmer I – Industry R – Research E – Extension P – Productivity Q – Quality R – Returnability S – Sustainability

Strategy for Technology Extension

Objectives To mobilise farmers into groups and federate groups into ‘Producer Companies (PCs)’. To implement end-to-end Extension Projects to develop crop specific value chains. To demonstrate public/private technologies (e.g. seed and other inputs). To increase productivity by adopting best of technologies in public and private sector. To aggregate farm produce. Public Private Partnership

8 Exploiting Opportunities through Agri-network Tax incentives Corporates Retailing Exports Processing Corporates SME Grading Packing Banks NGO Producer Company Aggregation MFI NGO Govt. F-SHG Production Agri-investment promotion Framework Government

9 Convergence of all Government Interventions Backward linkages possible through: –Rashtriya Krishi Vikas Yojana. –National Food Security Mission. –National Horticulture Mission. –National Program for Micro-Irrigation. –Programmes under Micro-Management. –National Programme for Soil Health. –Technology Mission on Cotton. –Integrated Scheme for Oilseeds, Pulses & Oilpalm.

10 PPP – Market Linkage of Small Holders Maize Monsanto, Pioneer, UPL, Venkys, Yara 5000 Farmers; 5000 Ha. Improved Yields; procurement.

All participating companies appointed dedicated district project teams. All have excellent co-ordination with Govt. Extension Functionaries. Widely accepted drought tolerant genotypes (Hybrids) tried in project. Monsonto :- 1. Center of excellence on farmers field & FFS. 2. Voice mail crop advisories to farmers. Pioneer :- Joint village meetings & farmers trainings. UPL :- Unimart – Farmers advisory centers. Venkys :- Obtained license for direct procurement from farmers & will open procurement centers for farm gate purchase of end produce. PPP IAD MAIZE MODEL

FARMER INCREASED CORN PRODUCTIVITY UPL-ADVANTA MONSANTO PIONEER VENKY’S PPP IAD MAIZE MODEL Farmer School Area : 5000 Ha. Farmers : 5000 Micro projects : 25 (Each of 200 Ha) Project Area : AURANGABAD, JALNA, BULDHANA, Dhule, Nadurbar

13 PPP – Market Linkage of Small Holders Soyabean ADM 33,300 farmers; Ha. Soil testing, seed production, IPM, Training, Agri-Advisory Centres, micro- irrigation, direct buying, ADM Kisan Card.

Soil Tests To rationalise Fertiliser use Promote of High Yielding Certified Seeds developed by SAUs Seed Production Through Farmers Groups Training For Seed Production Value Chain Development Of Soybean Value Chain Development Of Soybean

Project Area Ha. No. of Farmers Dist- Latur,Osmanabad,Beed,Na gpur,Akola Seed production programme BREEDER FOUNDATION Seed production programme FOUNDATION CERTIFIED Direct Procurement ( MT) Partners SAU,DoA,ADM Project Cost: 425 Lakhs

16 PPP – Market Linkage of Small Holders Pulses Rallis India farmers; Ha. Soil testing, seed production, Drip & Sprinklers; Demonstration; training; buy-back. PRERNA Experience.

17 Objective In Process …….. Improve Farmers Earning/ Prosperity Pulses Package of Practice Yield Improvement Financial Help Drip/ Sprinklers Water Management Water Harvesting Better Price Animal Husbandry F & V Crop Rotation Model Village Compost Soil Health Bank Procurement Harvesting Saving on Interest Trainings Farmer Grouping Sharing of Resources Sharing of Ideas/ Knowledge Saving on inputs – Fert/Pest One to one planning Resource Improvement Usage of resources Trainings Advance Schedule Every 10 – 15 Days Next 15 day plan Individual Contacts Regular 10 – 15 days Field Visits Regular fields visits Prerna Sharing of Practices Sharing of knowledge Sharing of contacts Self Training (Farmers) Weekly Minutes of meeting Discussion on crop Sharing of knowledge Bank SBI/ HDFC Saving in interest Seeds Production Seed Village Trainings Farmer Group Sharing Knowledge Sharing Resources Benefits Inputs

18 PPP – Market Linkage of Small Holders Cotton Nuziveedu Seeds. High Density Plantation farmers / 4100 Ha.

Objective: To Increase the Productivity (Yield) of Cotton by 50% in the Project Area. Main Concepts:- High Density Plantation (14586 plants per Acre ) Awareness of Crop Geometry Judicious Use of Plant Growth Regulator. I.N.M. & IPM Post Harvest Management – Market linkages Introduction to mechanisation Drip,Mulching Partner : Nuziveedu Seeds Pvt Ltd Project Cost: Rs.2707 Lakhs

Expected Results AreaTraditional Yield Yield Under PPP Project expected Districts No. of hectaresQtl/HaIncome/haQtl Income/Ha % increase Akola % Amaravathi % Buldhana % Avg. Incomea/Ha Avg Package Expenditure/Ha % Net Profit /Ha %

21 PPP – Market Linkage of Small Holders Fruits Mahindra & Mahindra – Grapes 1000 Acres / 1000 farmers. Bayer, Kaybee, Yara – Pomegrenate Acres / 1000 farmers.

Goals and Expected Outcome Project Objective: To assist farmers in growing their pomegranates better and assisting them in securing best monetary realisation of their fruit. Increase yield and quality of produce Advanced crop protection and nutrient management Innovative crop management to prevent sun- burn in fruits Better post-harvest management GAP training (exploring visit of an Israeli expert) Use of technology to reduce weight loss in transit like low-cost shrink wrap, wax coating Assisting farmers direct access to modern retail for better price realization Solar dehydration technologies can be explored to facilitate value addition viz. “anar dana” Development of a quality and grading standard would be explored PPPIAD for Value chain Development of Pomegranate MARKETINGMARKETINGAGRONOMYAGRONOMY

Components :Demonstration, Training, Mechanization, Drip, Packing & Grading, Disease Forecasting Project Cost DOH - 45 NHM Company - 9 Farmers Total Project-Area Ahmednagar-500 Acre Nasik-500 Acre Total: 1000 Acre Partners Department of Horticulture, GOM,Mahindra & Mahindra, Bayer India, United Phosperous Ltd, Yara Fertilizer, Mosaic India, K.B. Export,

Objective Introduction of new Varieties, Quality production of grapes for export and buyback arrangement Location Nasik acre Sangli acre Osmanabad acre Total acre Components A.Varietal Demonstration ( Plantation, Drip Irrigation, Orchard Management, PHM & Marketing) B. Quality production of grape for export ( Demonstration, Trainiing, Eclctrostatic Spray, Residue Testing ) Project Cost ( Lakh) RKVY – 130 Company- 369 DOH - 15 Farmers- 136 NHM Total Partners Department of Horticulture, GOM, Mahindra & Mahindra,Bayer India, United Phosperous Ltd, Yara Fertilizer, Mosaic India

Objectives: To increase the income of farmers through- –Provision of guaranteed market- contract farming –Supporting farmers to adopt advance technologies for increasing production and productivity To ensure supply of quality vegetables to processing company –Organizing farmers into groups and ultimately into production company in the cluster –Establishment of supply chain to ensure supply

SNSN CommodityDistricts Marketing Company Associated Companies Project Cost (Rs in lakh) Source of Funds (Rs in lakh) 1 Tomato Nashik Hindustan Uni-Lever (HUL) 1.Bayer Crop Science 2.Indus seeds 3.Syngenta 4.UPL NHM NMMI RKVY HUL Farmer Potato Satara, Sangli Pepsico India 1.Bayer Crop Science 2.Du Pont 3.UPL NHM NMMI RKVY Pepsico Farmer Onion Jalgaon, Dhule, Nandurbar, Nashik, Buldhana, Aurangabad Jain Irrigation 1.Bayer Crop Science 2.Syngenta NHM NMMI RKVY Jain Farmer

Project E-Content - RML Status update No. of SMS  Project has started on 12th June’12  Till now 889 SMS have been sent  On an average farmers receives one message everyday

28 PPP – Market Linkage of Small Holders Projects Under PPP – 12 Participating Companies – 20 Farmers – 1 Lakh Area – 1 Lakh Ha. Project Cost – Rs. 250 Cr. Share of farmers & Pvt. Sector –Rs.140 Cr. Government Share – Rs. 110 Cr.

Support to farmers Farmer support FinancialTechnical Direct supportFaclitation Drip irrigation Output quality incentive Subsidized chemical kits Bank Loans Fertilizer availability Crop Insurance Soil Sampling Procuring equipments Technical know how training on agronomical practices Awareness about crop protection Technical visits Expert advocacy

Water is life !!!