October - December

Corona Beer Displays Drive Holiday Cheer Wine Champagne Spirits Beer 46% 35% 4% 15% Dollar Share of Beverage Alcohol – US Food +1.5% +3.9% The Beer Category outsells all of the other Beverage Alcohol Segments during the Holiday Season. Beer holds a 46% share of dollar volume in Grocery stores October through December. Beer trends are also up +1.5% during this key selling window. Source: IRI 10/3 - 1/2/11, Total US Food, Dollar Sales #1 High-End Beer #1 Import Light

Drive Extra Dollars With Corona for the Holidays IRI InfoScan, Total US Food, Week Holiday Periods Closing Display Gaps on non-holiday week Feature Ads to average Summer Levels Achieves an additional $1.4 Million in Opportunity Revenue $1.0 Million Opportunity $1.1 Million Opportunity Memorial Day Execution Level % Display Execution

Components of Corona Display Holiday Success “O Tannen Palm” Iconic Commercial Returns +3% vs 2010 TV Schedule National Value Added Displays

Why Display Holiday Cheer with Corona Beer? (1) IRI InfoScan, Total US Food, 1 Week Ending Dec 26, 2010 ;(2) IRI InfoScan, Total US Food, 52 Week Ending Dec 31, 2010 Dollar Lift of Corona during the Christmas/New Year Holiday in 2010 – Highest of any Import 1 Corona Extra 12 Pack Ranking among Beer skus in Total U.S. Grocery 2 Corona Light 12 Pack Ranking among Import Beer skus in U.S. Grocery 2 Corona Extra High-End Brand Ranking 2 Corona Display Gap for Feature weeks compared to Summer Weeks The Opportunity when that gap is closed October - December

Corona Beer Displays Drive Holiday Cheer The Beer Category outsells all of the other Beverage Alcohol Segments during the Holiday Season. Beer holds a 46% share of dollar volume in Drug stores October through December. Beer trends are also up +8.7% during this key selling window. Christmas/New Year Holiday is the #1 Sales week for Corona in the Drug Channel Thanksgiving is Corona’s #5 sales week in the Drug Channel. Source: IRI 10/3 - 1/2/11, Total US Drug Dollar Sales Wine Champagne Spirits Beer 46% 21% 4% 15% Dollar Share of Beverage Alcohol – US Drug +8.7% +23.6% -1.1% +11.4%

Corona Sales hit Annual Peaks During the Holidays in the Drug Channel IRI InfoScan, Total US Drug, Week Holiday Periods $115,000 Opportunity $278,000 Opportunity Labor Day Execution Level % Display Execution #5 Week of the Year #1 Week of the Year