Nightingales/Sanderson Case Study Improving campaigns with suppression Presented by: Ahmed Amin Date: 12 th June 2007.

Slides:



Advertisements
Similar presentations
INTRODUCTION Retail Management Solution supports bar code readers for faster checkout and inventory control, printing of barcode labels and designing.
Advertisements

Derek OHalloran 15 th March 2006 Improving Service, Delivering on Efficiency.
Data – your friend or foe? Presented by: Jonathan Hulford-Funnell Date: 1 st May 2007.
Making the most of DNAS Delivering real returns on public data Presented by: Derek O’Halloran Date: 14 th June 2007.
Christian Brooks 19 th October 2005 Keep your data clean.
Presented by: Rebecca Clayton Date: 19/10/05 Building a B2B data strategy.
Wheel of misfortune The pitfalls of leaving data to chance Presented by: Hannah Graham & Alex Mountain Date: 13 th November 2007.
Oliver Brough Wednesday, 8 th December 2004 The Customer Data Journey.
The Evolution of QAS Joint technologies from QAS, Experian and Eiger Presented by: Charles King Date: 13 th February 2006.
Vivas Health addresses data quality Presented by: Sean Bellamy Date: 13 th February 2007.
RESTORETECH SOLUTIONS ® SYSTEM REQUEST. RESTORETECH SOLUTIONS ® PROJECT TEAM: Chetana Yogeesh Alicia Hanibald Gerrit Stroh.
Managing data integrity with confidence Rebecca Clayton TFM 9 th February, 2005 Rebecca Clayton TFM 9 th February 2005 Managing data integrity with confidence.
Procserve Benefits of eCommerce © Procserve Holdings Limited. All rights reserved.
Intact from QAS Presented by: Scott Mair Date: 15 th June 2005.
BANK WIZARD Bank account verification Presented by: Aidan Sparrowhawk Date: 18 th September 2007.
Back to basics Presented by: Julie Duncan Date: 14 th June 2007.
Green Marketing Towards Greener Profits Your ladder to Marketing Success.
A product of e-ventures A Presentation on “MassTouch” (Mass SMS)
© 2009 Experian Limited. All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other.
Making the most of data – more than just getting it right Presented by: Lucy Wildridge Date: 12 th June 2007.
Sage 200 Suite – Project Accounting & WTE. Agenda What is Sage 200 Project Accounting? Why would we use it? What is Sage 200 WTE? Why would we use it?
Back to basics Presented by: Nichola Fletcher, Central Government Account Manager.
Mark Hollyhead 4 th May 2005 Maintain your data, retain your customers.
Back to basics Presented by: Daniel Mourad Date: 25 th May 2007.
Rebecca Clayton 4 th May 2005 The lifeblood of a healthy organisation.
© 2011 Colt Technology Services Group Limited. All rights reserved Fax2Mail solution overview Presenter’s Name.
Marketing Solution. Oriel TM. What is Oriel TM ? Oriel TM Is a Direct Marketing solution that enables addresses to be used for E - Campaigns.
Integrate your people maximize your knowledge Tel SalesBase Customer.
Royal Aeronautical Society : Using QAS to capture accurate contact details Presented by: Andrew Little Date: 25 th May 2007.
I n t u i t C o n f i d e n t i a l 1 SMP Service Management Professional Solution Introduction May 2007 Mark Stair President, High 5 Software ,
Back to basics Presented by: Adam Mellor Date: 12 th June 2007.
What is New & Improved for 2004 Solution Resources Sandy Robertson.
Making the most of data – more than just getting it right Presented by: Nicholas Henderson Date: 25 th May 2007.
Delivering fast and accurate name and address data Presented by: James Foster Date: 13 th February 2007.
This presentation outlines the following: How we believe we can help Electronic Marketing Strategy Marketing Overview SMS Marketing Overview Electronic.
– Seeing Data Differently Presented by: Robert Hopkins Date: 13 th November 2007.
Coloplast Case Study Suppressing data to increase customer confidence Presented by: Adam Guest & David Edgeworth Date: 13 November 2007.
© Experian Limited All rights reserved. Experian and the marks used herein are service marks or registered trademarks of Experian Limited. Other.
IBM Unica – Cincom Synchrony Integrating Marketing, Sales and Service to Deliver Smarter Interactions Unica: Intelligent Interactive Marketing IBM Unica.
Bulk Service Provider By: Alphasandesh.comAlphasandesh.com.
Maintaining accurate contact data throughout its lifecycle Presented by: Hayley-Jayne Cone & Ben Sekhon Date: 13th November 2007.
CRM Direct Realizing The Promise of CRM. CRM – The Promise Most software company’s CRM functionality provides their customers with a very powerful tool.
Appending The Miller Group, LLC
© Copyright 2002 Anite Business Systems Limitedhttp:// Practical CRM Steve Dobson Director of Technical Development
Optimal Database Marketing Drozdenko & Drake,
Smart Pharmacy. Introduction Current Scenario Software has become an indispensable tool in any organization. Companies are offering products that can.
Totalpost Services Plc. What is “Gone away” Mail? The generic term applied to mail that is “Returned to Sender” because… the recipient has returned it.
Relationship Marketing
Our Business Requirements Grandmother’s Books - II.
Growing your business with mail Royal Mail Wholesale’s ‘Incentive for Growth Scheme’
Royal Mail Mailmark ® Software Supplier Accreditation March 2016.
How we work. Our full service spans the campaign lifecycle, from briefing to delivery, and insights you can apply to drive future successes. Client brief.
A Global fully incorporated Virtual ecommerce Software Solution.
Intact from QAS Presented by: Barney Craggs Date: 4 th May 2005.
Chief Accounting Officers Database List A chief accounting officer or a CAO plays a vital role in the organization as he/she is responsible for.
Chief Human Resource Officer & Mailing List Chief Human Resource Officer.
Internal Medicine Specialists & Mailing List Thinking of marketing Lists? Think of Global B2B Contacts! Reach global business prospects with.
Oncologists Specialists Database Thinking of marketing Lists? Think of Global B2B Contacts! Reach global business prospects with top of the.
Online list rental platform for data owners
Infinity Contact Inc. Infinity Contact Offers Excellent Inbound Call Center Solutions.
The Miller Group, LLC Appending The Miller Group, LLC
Customer Relationship Management (CRM) An introduction and workshop
Ecolab Business Integration UK
INTRODUCING PARTIALLY ADDRESSED ADVERTISING MAIL
INTRODUCING PARTIALLY ADDRESSED ADVERTISING MAIL
COMPLETE BUSINESS TEXTING SOLUTION
SOFTWARE INDUSTRY LIST
CRM USERS & MAILING DATABASE
CDC SOFTWARE CRM USERS & MAILING DATABASE
Education Mailing List
Presentation transcript:

Nightingales/Sanderson Case Study Improving campaigns with suppression Presented by: Ahmed Amin Date: 12 th June 2007

Data Degradation Every day in the UK… 1,600 people die (Experian research) 18,000 people move house (Royal Mail) 650 people register with the MPS (DMA) 1,300 people register with the TPS (DMA) Each year… 1.2m changes/additions to PAF (Royal Mail) Overall database quality degrades by 14% per annum

Data degradation £95 million wasted per annum mailing people who have moved (DMA) £18 million wasted per annum mailing the deceased(DMA) 10% of mailings may not reach their intended recipient (Royal Mail) 1 return, 6 in bin (Royal mail)

Why not suppress? More cost effective marketing communications Ability to track valued customers Protects brand reputation

Desktop suppression Flexible, all under your control No one knows your data better than you! Real time suppression Fully secure, maintain ownership No need to export and re-import data

Suppression in practice

Nightingales/Sanderson Case Study Improving campaigns with suppression Presented by: Grenville Vincent Date: 12 th June 2007

Who am I? Grenville Vincent Account Director Mail Order Division

Agenda Who are Sanderson? How do we work with QAS? Who are Nightingales? Business drivers The solution How did they benefit? The future for Nightingales

Who are Sanderson? A leading UK owned provider of software and IT services

What do we do? Production & Print (38%) Multi-Channel Sales Manufacturing E-commerce Mail Order Fulfilment Retail Intranet Discrete manufacturing Print & Production Processing

Sample clients-production Manufacturing Discrete manufacturing Print & Production Processing

Sample clients-multi-channel Production & Print (38%) Multi-Channel Sales

Products-multi channel arena Mailbrain Unity Swords Elucid Midas Epos Midas Direct Grapevine 2006 IT Supplier of the year

Sanderson in mail order We are serving daily … Users = 5,000+ Orders processed= 1.3 million Units despatched = 4.6 million Order Value Processed= £27.5 million

How do we work with QAS? “QAS offer excellent functionality in a comprehensive range of address management products. We are therefore pleased to partner with them to provide this vitally important facility for our clients ensuring fast and accurate capture of addresses with their orders.” David O’Byrne Managing Director at Sanderson

How do we work with QAS? Early adopter of QAS in 90’s One of the oldest QAS business partners QuickAddress Pro Web Intact QuickAddress Batch QuickAddress World with Readsoft OCR applications The first business partner to realise the potential of QuickAddress Batch with suppression

Who are Nightingales? A retailer of high quality classic ladies’ clothing and accessories for discerning customers Stones by Nightingales

How do Nightingales market?

Customer activity Over 3.6 million catalogues annually to 700,000 customers 10 separate mailings

Problems before QAS Outsourcing data cleaning High costs Lack of control Returned mail Wasted budget Poor brand perception

The solution Customer database Updating contact details Suppressing customer records Enhanced database analysis Mail order system Processing orders Efficient fulfilment & delivery Reporting capabilities

QAS and Nightingales “Using QuickAddress Batch with Suppression, we identified that 24,969 contacts we were mailing had actually moved house! We were able to instantly correct these addresses and send out new catalogues. This exercise was taken a couple of months ago and we have already received £71,000 worth of new orders.” Robert Price IS Manager at Nightingales

How did Nightingales benefit? More effective mailings with reduced waste More targeted campaigns & an uplift on ROI More revenue Increase in brand perception Improved business efficiencies

The future for Nightingales Customer database Goneaways Mailing Preference Services Mosaic profiling Future mailings Royal Mail discounts (PIP) Additional suppression files

Thank you for listening Presented by: Grenville Vincent Date: 12 th June