Michigan Marketing Educators Standards Workshop July 10, 2012

Welcome Denise Teague CTE Curriculum Consultant MDE—Office of Career and Technical Education 2

Agenda 1. Review and Revision Process 2. Overview MCCTE Navigator 3. Locate the Standards 4. Complete your GAP Analysis 5. Network and share resources for delivery of standards by segment 3

Sources of CTE Standards NATIONAL CAREER CLUSTER Cluster Essential Standards – All CIPs Cluster Foundation Standards – One for each of the 16 clusters Cluster Pathway Standards MICHIGAN DEPARTMENT OF EDUCATION Michigan Career & Employability Standards Michigan Technology Standards 2009 REVISED MICHIGAN TECHNICAL STANDARDS 4

Review and Revision Process Secondary CTE Program standards are reviewed every 3-5 years Type of revision is identified MajorModerateMinor Input is gathered on program standards from: CTE Teachers Post- Secondary Business & Industry 5

CTE Teacher Survey Data Michigan CTE teachers teaching in a state approved program were surveyed Data was gathered on how many programs operate in career centers and high schools Teachers reported on postsecondary enrollment and job placement post graduation Teachers identified certification that their students qualify for in the program area 6

Business & Industry Reviewed Standards 7

Decision 8 Consultant OCTE Teachers Business & Industry Post- Secondary

Consolidate the Standards to: Improve delivery of standards Add clarity to the standards Reduce duplication of standards 9

Knowledge Areas for Consolidated Standards 10 ACADEMIC FOUNDATIONS I. COMMUNICATIONS II. PROBLEM-SOLIVING AND CRITICAL THINKING III. INFORMATION TECHNOLOGY IV. SYSTEMS V. SAFETY, HEALTH AND ENVIRONMENTAL VI. LEADERSHIP AND TEAMWORK VII. ETHICS AND LEGAL RESPONSIBILITIES VIII. EMPLOYABILITY AND CAREER DEVELOPMENT IX. TECHNICAL STANDARDS X. PATHWAY STANDARDS XI.

Standards were Consolidated and Segmented by CTE Teachers Functions/ Foundations of Marketing Selling Promotion and Social Media Pricing Financial Analysis Channel Management Entrepreneurship, Risk Management, and Operations Marketing Information Management Strategic Market Planning Product Service Planning Human Resources, Management, and Careers Economics 11

MCCTE Navigator Overview A web-based, online system that is comprehensive, statewide, user-friendly, and instructor-driven, and can be used for managing: StandardsGap AnalysisSegmentsAcademic alignmentResourcesCIP Self Review 12

Activation Process CEPD Administrator Activated by OCTE – MCCTE Administration Operating Building Administrator Activated by CEPD Administrator CTE Teacher of State Approved Program Activated by Operating Building Administrator OR Activated by CEPD Administrator 13

Let’s review how to: Log in & update your profileLocate standards for your programLocate the gap analysis documents Locate the resources to do academic alignment to your standards 14

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Teacher’s Profile 16

Finding Your Standards 17 Program to All Programs Select the Marketing Cluster

Select the Consolidated List Definition: Classification of Instructional Program (CIP) is the 6 digit number in front of the program name

Levels of Standards 19

Consolidated Standards 20 Select a Knowledge Area

Skill Levels 21 Click on a Skill Level

Performance Elements 22 Knowledge Area Skill Level Performance Elements (Standards)

Program Links 23 Webinar

Program Links 24 Electronic GAP Analysis

Reports 25

Report Types Reports that are the standards for the state State Program Serial Number is the standards that are the state list plus any additions made by the teachers PSN Standards that are the ones identified by the state and additional ones identified by the teacher Teacher 26

Segment Reports Choose Reports: Segments: State 2. Select CIP 3. Choose the Segment (s) 4. Academic Alignments 5. Generate

Reports: Segment 4 28 Segment Performance Element Knowledge Area Skill Level

Print or Export Reports 29

CTEIS Design Models 30

Templates under Resources 31

Reporting the “Q” Segment Only students who are completers in a program may be reported in Segment Q subsections. Course subsections reporting Segment Q can have no other segments in them 32

Goals for Today 33 Teams working on all 12 segments Teams: Each teacher to complete gap analysis Each team to identify resources for delivering the standards for each of the segments Goal: Each team has a facilitator, recorder, timekeeper, and reporter Team member roles:

Getting Started Facilitator will introduce themselves and their role Each person will introduce themselves Review the goal of the group Identify everyone’s role  Recorder  Timekeeper  Reporter Review the timeframe Set the structure for sharing ideas 34

Identify Delivery Strategies 35 Planning Resources Websites, textbooks, etc. Delivery Resources Ideas for presenting the standards, projects Assessment Resources Rubrics, sample formative assessments, etc. In the Excel document go to columns “F-H” to identify Teaching Delivery Strategies. As a team, identify the following:

Teaching Delivery Strategies Have your recorder open your Excel file Go to the Segment worksheet that you will be working with 36 Team Recorder Completes

Teams Identify Strategies Select the standard Select the category: Planning, Delivery Resources or Assessment Type in the information for the category  Example:  Name of the text and chapter or section  Name of the website  Description of the delivery  Name of the rubric or assessment  Also, if someone has to get the information and load it on LearnPort then list their name and what they need to do 37

SAVE, SAVE, SAVE Save the file on your jump drive as: 2012MKT-MME Summer Academy-Team # 38

Learnport Upload your work to LearnPort Located at: See the handout titled: “LearnPort Resource for Teacher Academy” for the steps to access and save documents in LearnPort 39

Denise Teague