Video Implementation Guide KOL Conference Connect.

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Presentation transcript:

Video Implementation Guide KOL Conference Connect

THANK YOU! We really appreciate & value your time

WHAT the idea is Maximize the ROI of your annual tradeshow activity, with KOL Conference Connect: a turnkey solution for getting credible branded content in front of valuable professional targets that don’t attend.

WHY it makes sense 1.Attendance at tradeshows is plateauing, as physicians prefer viewing “on demand” content and avoiding the hassle and cost of travel: 84% of physicians would prefer attending CME events online (Source: ON24 and MedData Group survey)

WHY it makes sense 1.Attendance at tradeshows is plateauing, as physicians prefer viewing “on demand” content and avoiding the hassle and cost of travel. 2.Leverage credible local KOLs to take the convention to the masses (and build your relationships in the process). 3.Yield credible summary content to share out via personal and non-personal promotion.

HOW we will implement it 1.As you build your annual tradeshow plans, include KOL Conference Connect into each event. 2.Coordinate with your sales force to determine who will be attending the various national and regional events. 3.Create personalized invitations for the reps to hand deliver to their targets.

HOW we will implement it (cont.) 4.Develop a conference summary via 1:1 interviews and round-table discussions. 5.Transcribe, photograph and videotaped interviews & discussions, to add valuable context. 6.Turn the comprehensive summary into valuable, tailored tools to take to non-attending targets.

Benefits: 1.Increase brand reach 2.Leverage captive audience 3.Control brand message

Summary / Anticipated Success Situation Your valuable tradeshow activity/content is not getting enough exposure. Solution KOL Conference Connect: a turnkey solution for getting credible branded content in front of valuable professional targets that don’t attend – and do so in a tailored manner! Success The ROI of your tradeshow activity is fully maximized.

Next Steps 1.Continue the conversation. 2.Develop a detailed proposal. 3.Build KOL Conference Connect into your annual tradeshow plans.

Proactive Proposal

Confidential Information Notice: This document and the information it contains are the exclusive property of Healthcare Regional Marketing LLC (HRM) and are proprietary and confidential. Any disclosure of such information, in whole or in part, without the express prior written consent of HRM, is strictly prohibited without written consent of HRM. Any person or entity reading this document is, by such reading, acknowledging that such person or entity is bound by this non-disclosure provision. Any unauthorized reproduction or transmission of this document is prohibited. All rights reserved. THANK YOU! (again)

Key Questions 1.What are your major conferences for the year / next year? 2.Any regional shows planned? 3.How has attendance been at these shows recently? 4.How are you measuring your ROI for the convention activity? 5.Do you know if your regional KOLs are stopping by your booth and your speaker sessions? 6.Would you be interested in getting more people to see your trade show activity? 7.Would you be interested in hearing about ways to maximize the ROI of your upcoming trade show activity?