and Guilty [of Driving Results] by Association

Step into Consider opening with a short video -- a PBS or local sizzle reel or image spot; something that creates emotion and excitement, and helps you frame the context of the conversation you want to have

The Mission < Insert short station mission statement; tell a quick story of: who you are who you reach who you engage with how you impact the local community you serve what makes you distinctive Insert short station mission statement; tell a quick story of: who you are who you reach who you engage with how you impact the local community you serve what makes you distinctive Include photographs of key PBS programs and target audiences that will be of interest to the sponsor, based on the research you have done about their potential business interests and marketing goals.

The Audience Insert your audience profile, highlight attributes that will be of particular interest to the sponsor: WXYZ reaches an ideal audience: Educated: xx% of viewers hold a Bachelor’s degree Affluent: xx% of viewers make $XXK+ in household income Influential: xx% of viewers are leaders in their communities Use Nielsen, MediaAudit, MRI and other data available to you to create a compelling profile targeted to what you know about the sponsor and who they might be looking to reach Reaches an Ideal Audience SOURCE: Use this space to attribute your research above. Educated XX% of viewers hold a Bachelor’s degree Affluent XX% of viewers make $XXK+ in household income Influential XX% of viewers are leaders in their communities

The Audience Insert your audience profile, highlight attributes that will be of particular interest to the sponsor: WXYZ viewers access WXYZ across platforms: Online: xx,xxx monthly page views, xx,xxx monthly video streams Print: xx,xxx monthly subscribers Mobile Apps: xx,xxx total downloads TV: xx,xxx weekly cume Events: xx,xxx annual attendees Use Nielsen, MediaAudit, MRI and other data available to you to create a compelling profile targeted to what you know about the sponsor and who they might be looking to reach Viewers Access Across Platforms SOURCE: Use this space to attribute your research above. Online XX,XXX monthly page views, XX,XXX monthly video streams Print XX,XXX monthly subscribers Mobile Apps XX,XXX total downloads TV XX,XXX weekly cume Events XX,XXX annual attendees

PBS is A Viewer Favorite Distinctive, Engaging, Smarter TV Pull in graphs/slides from master deck as makes sense for the sponsor: see slides ; add photos of audience or specific programs to give a visual behind these & other quotes you might use. Add any viewer comments/testimonials you have received locally via , Facebook or otherwise. The vast majority agree that “PBS respects my intelligence and provides programs that make me smarter Nearly half agree that “PBS is my favorite 71% of PBS viewers “pay full attention while watching PBS” SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

70% agree that “PBS sets the standard for quality and excellence, that sets it apart from other TV Pull in graphs/slides from master deck as makes sense for the sponsor: see slides ; add photos of audience or specific programs to give a visual behind these & other quotes you might use. Add any viewer comments/testimonials you have received locally via , Facebook or otherwise. 65% of PBS viewers agree that “PBS addresses issues that are important to me” 82% agree PBS provides “content I cannot find anywhere else on television” PBS Sets the Standard for Quality Unparalleled, High Quality Content SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

Viewers Pay More Attention to PBS Sponsor Messages PBS’ uncluttered environment means that PBS viewers are more likely to (when compared with cable and broadcast): Pull in graphs/slides from master deck as makes sense for the sponsor: see slides 3- 5 and/or program-specific slides if any of those programs will be part of your package. notice PBS sponsor messages pay attention to PBS sponsor messages remember PBS sponsor messages SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

PBS Sponsorships Drive Positive Sponsor Perceptions PBS viewers feel more positive about PBS sponsors because of their association with PBS, seeing them as: Good corporate citizens Industry leaders More trustworthy Forward-thinking and innovative Committed to quality and excellence Worthy of respect Having integrity Pull in graphs/slides from master deck as makes sense for the sponsor: see slides and/or program-specific slides if any of those programs will be part of your package. SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

PBS Sponsorship Drives Purchase Preference Pull in graphs/slides from master deck as makes sense for the sponsor: see slides and/or program- specific slides if any of those programs will be part of your package. A nice Facebook or quote from a viewer can really make the third bullet point pop. PBS viewers are more likely to choose to buy a product or service from a PBS sponsor PBS viewers are twice as likely to recommend PBS sponsors to friends and family than commercial TV audiences PBS viewers are loyal to companies that sponsor PBS PBS Viewers Loyal, Recommend Sponsors SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

Translating into Your World Business issues that may be impacting the sponsor’s world. Are they… Facing new competition? Needing to enhance their corporate image? Looking to strengthen brand impact? Wanting to build customer loyalty? Needing to increase sales? Hoping to recruit/retain employees? Based on research you have done in advance, insert business issues that may be impacting the sponsor’s world. Are they… Facing new competition? Needing to enhance their corporate image? Looking to strengthen brand impact? Wanting to build customer loyalty? Needing to increase sales? Hoping to recruit/retain employees? If you don’t have issues specific to your prospect, pull in consumer/advertising/media trends that support the need for marketers to stand apart, reach an engaged audience pre-disposed to support them, and other results that the Halo Effect is poised to deliver

PBS Sponsorship Drives Purchase Preference this is an example of creating a new slide and pulling in a data graph from the master deck as makes sense for your sponsor. In this case, we've chosen to highlight how PBS Sponsorship Drives Purchase Preference as a follow-up to the general statements on the previous slide. SOURCE: 2013 Harris Interactive SGPTV Attitudes and Sponsorship Favorability Study

Delivers Results Delivers Build brand imagePerception within the community as trustworthy corporate citizen Build customer loyaltyLoyal viewers more pre-disposed to do business with PBS sponsors and recommend them to family & friends Differentiate among competitionAn uncluttered environment where viewers are more likely to see and remember your message Highlight those benefits to the sponsor that your station and the Halo Effect can deliver as they relate specifically to the business or media issues you have addressed/talked about on slide 9. Use the Business Issues Map to guide you. A Partnership with Can:

Take Their Word For It! Insert sponsor video testimonial or other case study information.

How We Get There PlatformSponsorship Elements TVOn-air schedule + impressions OnlineWeb properties, , video streams MobileApps, mobile impressions PrintProgram guide, other EventsViewing party, outreach, members etc Custom OpportunitiesOther Unparalleled Platform, Unprecedented Engagement

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