On The National Scale Marketing A Local Favorite By Allison Cates.

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Presentation transcript:

On The National Scale Marketing A Local Favorite By Allison Cates

Four P’s of Marketing

Product— Jones’ Potato Chips

What are Jones’ Potato Chips Founded in1945 by Frederick W. Jones in Mansfield, Ohio First wavy potato chips to be sold in the Mansfield area A family and community centered business By 1960 in order to increase production of Jones’ Potato Chips they were manufactured done entirely by machine

Place— Memphis, TN Large City Known for food Many stores to sell product

Need for National Distribution Jone’s Potato Chips are shipped all over the country to customer’s who live outside of Mansfield, Ohio. There is a need for national distribution of these unique chips.

Price 14 oz bag $ oz bag $ oz bag 99¢

Promotion TV commercials Radio commercials Billboards near grocery stores Free samples Coupons Sales

SWOT Analysis—Internal Strengths Unique flavor Popular among locals Classic taste that people who move away from Mansfield Miss Family Owned Weaknesses Name may not be known in other market Small company

SWOT Analysis—External Opportunities No other local potato chip companies in area Thomasson brand potato chips recently went out of business Threats Many other potato chip brands to compete with Stores may not want to carry an additional brand

References Jones’ Potato Chips. Retrieved from: Robbins, S. P., Decenzo, D. A., & Coulter, M. (7 Eds.). (2011.). Fundamentals of management: essentials concepts and applications. Upper Saddle River, NJ: Pearson Education Inc.