LA.COM E-mail Blast Opportunities With production costs and mail delivery charges continually increasing, e-mail promotion has become a viable marketing.

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Presentation transcript:

LA.COM Blast Opportunities With production costs and mail delivery charges continually increasing, promotion has become a viable marketing solution delivering immediate results to advertisers. La.com Guarantee 8% Open Rates

Product Summary marketing is more powerful than ever. According to Jupiter Research, budgets are continuing to increase, with $2.1 billion predicted to be spent on marketing by the year Benefits of Marketing: -Trackable and measurable. -Response can be immediate. -Ability to target specific recipients. -Can deliver a message at a specific time.

NEED/OPPORTUNITY THE MAJOR ADVANTAGE OF MARKETING IS THE ABILITY TO DISTRIBUTE INFORMATION TO A WIDE RANGE OF SPECIFIC, POTENTIAL CUSTOMERS AT A RELATIVELY LOW COST. IT IS LESS EXPENSIVE THAN OTHER MEDIA. IT IS INSTANT. AN CAN ARRIVE IN A FEW SECONDS. IT ALLOWS AN ADVERTISER TO “PUSH” A MESSAGE TO A SPECIFIC AUDIENCE. CAN TRACK OPEN RATES AND ACTUAL CLICK-THROUGHS TO A WEB SITES. ADVERTISERS CAN GENERATE REPEAT BUSINESS AFFORDABLY. ADVERTISERS WILL REACH SUBSCRIBERS WHO HAVE “OPTED IN” (CONSENTED) TO RECEIVE COMMUNICATIONS ON SUBJECTS OF INTEREST TO THEM. OVER HALF OF INTERNET USERS CHECK OR SEND EVERY DAY AND RECEIVE E- MAIL VIA HAND HELD DEVICES. MARKETING IS PAPER-FREE. SAVES PRINTING AND POSTAGE COSTS – GO GREEN!

In defining your target audience, you may consider : Location Gender Age Range Income Range Marital Status Home Ownership Industry Job Title Etc…

AUTOMOTIVE Advertiser Mark Christopher Auto Center’s Demographics Specific Cities in S. CA HHI: $50K+ Quantity: 52,099 Broadcast Results Open Rate: 18.45% Click-through Rate: 2.38%

Entertainment/Sports Advertiser LA Galaxy Demographics Soccer Fans Orange County, South Bay LA Quantity: 100,000 Broadcast Results Open Rate: 24.10% Click-through Rate: 2.83%

Entertainment/Clubs Advertiser Club Red Demographics Singles Age Night Clubbing/Dining Certain cities Quantity: 50,000 Broadcast Results Open Rate: 23.16% Click-through Rate: 1.23%

Hotel/Resort Advertiser MiraMonte Resort & Spa Demographics Families with children Interest in travel Specific counties in S. CA Quantity: 50,000 Broadcast Results Open Rate: 19.84% Click-through Rate: 2.34%

La.com e-blast rates: 0- 50K = $30.00 cpm 51K – 200k= $25.00 cpm 201k – 350K= $22.50 cpm 351k – 500k= $18.50 cpm 501k – 1MM = $17.50 cpm 1MM PLUS = $15.00 cpm Contact : Sergio Verdejo Phone: