Honda May 2, 2008

Global Coverage – Local Support Digital ad serving since 1999 Rich media leader & only global independent Offices in all key digital markets – 24/7/365 coverage

The Eyeblaster Concept Media Publishers Creative  Acts a hub between all parties  Offers a single point of contact, fulfilling media, creative and publisher needs Platform Formats

The Eyeblaster Product Strategy  Standard Formats  Standard Display Ads Search Advertising Campaign Manager (ACM) Rich Media Platform (RMP)  Rich Formats  In banner  Out of banner  In stream Plan Traffic & Serve Track & ReportOptimise Unified Analytics Channels All Display Advertising IPTV MOBILE GAMING WWW

Starcoms' Account Team Business Development Russell Barry | | Account Management Katherine Parkin | | Sara Reetham | | Kamalan Moodley | | Simon Holt | | Creative Support Aritz Hernando | | Mark Newell | | Tejpal Singh Rekhi | | Keith Aylmore | |

Reporting

Analytics Plug-in for Excel Eyeblaster Analytics Campaign Monitor

Advanced Metrics Unique Viewer Metrics – Impressions – Clicks – Interactions – Panel expansion – Video playback Video playback – Including multiple assets per ad Panel Expansion – At panel level allowing for easy comparison across different ads Publisher Unique Overlap – Measure exclusive unique users each publisher contributes to campaign Format performance comparison – Which format is performing the best… all the way to measuring ROI Interaction – At interaction level allowing for easy comparison across different ads

Analytics Online Streamlined Design. Easy Management of Campaign Reports

Campaign Monitor Focus – on quality, not quantity Time-saver – “at a glance” overview Proactive - quick & easy problem detection Hands-on - real-time campaign data "Campaign Monitor is a simple yet effective campaign management tool which provides traffickers and media planners / buyers with constant up to date information on the status of campaigns, allowing for quicker decision-making regarding campaign setup, delivery, performance and ROI" Emmanuel Nana - Technical Manager PHD “Quote #1

Excel Plug-in Flexible and Accessible Eyeblaster Analytics Plug-In for Excel – The most reliable, accessible and flexible way to analyze data. Directly connected to the database Accessible directly from Excel Saving up to 50% of reporting time Up-do-date by a refresh button and available offline. Plug-in for Excel “The Excel Plug-in tool enables my teams to only create a report once, then literally hit refresh every time they need the updated data, this has saved some of my teams over 40% of their reporting time.” Ashley Cohen – Technology Manager LBi UK “Quote #2

Eyeblaster Technology

Pre-click Interactivity Tracking Test Drive Brochure Request More Information Best Practice Track all elements in an ad Main Click Rotate

Dummy Data Only “In-depth post campaign analysis changes your relationship with the client forever, one minute you are a just a agency guy the next you actually know something about their business. Everything gets easier after they come to that realisation” Media Agency “Quote #5

“lets get together…” one tag

BC A behavioural targeting

Consumer Behaviour Tracking Re-target ads based on previous behaviour across media properties Cross-sell/Up-sell to maximise ROI Build valuable user database over time Who has never visited your site Who has visited your site Who is active participant on your site User interactions determine which ad is shown next in sequence Encourage user through the decision making cycle Unlimited creative ‘paths’ help improve conversion rates Pre-Impression, Post-Interaction & Pre-Click DejaVu Re-targetingBehavioural Sequencing During the CampaignPrior to Campaign 1 st imp2 nd imp3 rd imp Prior to Impression Ad Unknown Site Visitor Participant Demo

Integrate a widget in a campaign (currently in development) Share this movie with your friends Rich media ads are served as part of a campaign A widget element can be posted from the ads to any of the social networks and be shared among friends Analytics combine distribution and rich media measurements from the campaign and from the widget

Eyeblaster Video Studio

Loaded, Tagged, Trafficked and Launched Regional Campaign Management – Creative B A B A

Creative Spec Database Advanced spec management tool Gives planners and designers visibility to specs earlier in creative process Automatic collation of multiple specs across different site sections Use the lowest common denominator spec

Analysis Services Competitive Advantage Knowledge Institute Specialists End-to-end Solution Benchmarks Global market research Library of resources Team of analysis experts Insights based on vast experience Proven Methodology Cross-platform Analysis Customer Support Putting your Data into Context - that’s what Matters Quality Accuracy Timeliness

Eyeblaster News: ‘The Blast’ Monthly Newsletter new product developments creative features client service tips Creative Showcase Upcoming Developments – Please do sign up Keep yourself informed

Creative Showcase

Timeline of Rich Media Advertising Broadband Penetration % of ads using video N O N – B R O W S E R B A S E D “5%” InGame video launches Video standard in all formats Purpose shot video begins ‘PreRoll’ ads before online video content First 2MB Video Ad Re-purposed TV ‘Offline’ video & sponsorship InStream interactive video within player Eyeblaster launches the ‘Floating Ad’ Rise of the ‘Smart Ads’ Cross-Channel advertising formats Mobile & IPTV “Information Source to Entertainment Stream” Desktop applications Behavioural & Sequential ads – ‘Web 2.0’ Cross-Network advertising “0.5%” Symantec Web ‘Web 3.0’ Intrusive vs Immersive advertising…

Creative Innovation

Behavioural Sequencing User interactions determine which ad is shown next in sequence Encourage user through the decision making cycle Unlimited creative ‘paths’ help improve conversion rates 1 st 2 nd 3 rd

Sony Ericsson - Case Study

Media Agency sought a technology to actively engage the individual user wherever they were physically or within the campaign lifecycle 1. Physical Location: Multi-lingual throughout CEEMEA territories 2. User Environment: Complementing web page access with mail and desktop messenger and the need to flow seamlessly between them 3. Lifecycle State: Multiple stages of competition – From initial awareness, registration process to the multiple upload stages over the weeks K550i Cyber-shot™ Promotion

Take photos of yourself preparing for each weeks challenge and upload to the site Lights, Camera, Action! How to train for one of the four challenges

K550i Extreme Challenges (Change by Week) Week 1Week 2Week 4Week 3

Behavioural Profiling to Target Message The K550i Extreme Tour Concept Creative based on user state: if registered, how and if uploaded pics? The GameRegistratio n User totally unknown No UploadUploaded User registered via the banner No UploadUploaded User registered via the web site

Campaign Process Game animation rotates with sign-off Urges registration within banner Allows photo upload within banner – Then enables forward-to-friend – Drops tag to remember state Once complete sends to user Request to complete web registration Confirmation of registration – Drops tag to remember state User can enter this weeks competition User completes photo upload – Drops tag to remember state Re-targeting creative based on state Banner registration and re-targeting concept

Following the User Multiple points of entry and reminder  Being exposed to the initial creative  Example: Web Browser  Enabling user to register in situ  Example: MSN Today  Re-targeting irrespective of channel  Example: Live Mail  Further re-targeting across channels  Example: Live Messenger  And any combination thereof… Web Page Messenger

Summary Most technically challenging campaign undertaken online to date A melting pot of: – innovative planning – creative technology – publisher knowledge – consumer insight – as well as an element of calculated risk-taking on behalf of the client Did not cost a single cent more on ad serving or on media purchase – Know how to work the technology that is user-centric to meet objectives Only required some slight amendments to the back end destination site and a very well-crafted master template… Multiple points of entry and reminder

Thank You!