© 2012 IBM Corporation 5 Keys to Business Analytics Program Success Prepared by: Dennis Buttera – Curriculum Advisor 01 August 2014

BI Strategy Framework Organisational and Behavioural Strategy Technology Strategy Value Drivers Business Effectiveness Business Efficiency IT Efficiency Contributes to:  Business Value outcomes tied to the business strategy resulting from business decisions  Higher productivity, faster time to complete tasks  Lower total cost of ownerships and greater efficiencies in IT Business Alignment Strategy Once you have a strategy – then what? How is the program delivered?

5 Keys to Business Analytics Program Success Discusses 5 areas that increase business analytics success: Strategy, Value, People, Process and Technology Co-authored by 5 Individuals from 5 Companies: Blue Cross Blue Shield of Tennessee Boeing IBM Johnson & Johnson RCG Global Best practice case studies: Merial Mueller Daimler Martin’s Point Elie Tahari

4 You rely on spreadsheets with information gaps The rear view is your only view STEP 1: Novice You have a view into current results and a little of what’s driving them Results are shared with other teams within your department STEP 2: Builder STEP 4: Master Your VP sets the strategy Your department’s metrics map to other departments metrics You look forward as much as you review the past STEP 3: Leader Top-down goal setting Insights flow freely across divisions and departments. You allocate resources, minimize risk and maximize outcomes with equal ease and speed Manual, slow, error prone, cumbersome, fragmented Data quality concerns Automated, instant, accurate, seamless, converged. Data governance is in place It overlays maturity…. You rely on spreadsheets with information gaps The rear view is your only view STEP 1: Novice You have a view into current results and a little of what’s driving them Results are shared with other teams within your department STEP 2: Builder STEP 4: Master Your VP sets the strategy Your department’s metrics map to other departments metrics You look forward as much as you review the past STEP 3: Leader Manual, slow, error prone, cumbersome, fragmented. Data quality concerns

… and establishes 5 key areas required for Business Analytics Program Success: Value People Process Strategy Technology

6 Strategy BA Program Elements:  Stakeholder assessment  Business alignment  Prioritization & Roadmap  Metrics framework and Measurement  Strategy Development and Rolling Plan Strategy

7 Value  Business Case  Value Portfolio –IT Efficiency –Business Efficiency –Business Effectiveness  BI Metrics & Feedback Value BA Program Elements:

8 Value BA Program Elements:

9 People  Organizational Design – the Analytics Center of Excellence  Communication  Marketing & Showcasing  Executive Support Management People BA Program Elements:

10 People BA Program Elements:

11 Process  Agility  Support  Training  Requirements Gathering  Process design  Best Practice Sharing  Advise & Consult Framework Process BA Program Elements:

12 Technology  Standards Evaluation and Management  License Management  Performance  Information Management  Innovation  Business Analytics Capabilities (BI, Planning, Advanced and Predictive Analytics, Social Media Analytics) Technology BA Program Elements:

13 Technology Process Value Strategy People

5 Keys to Business Analytics Program Success  Paperback: 170 pages  Publisher: IBM Press, October 2012  Language: English  ISBN-13: