Fresh-Trax Mountain Tours The Pursuit of Powder….

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Presentation transcript:

Fresh-Trax Mountain Tours The Pursuit of Powder…

Positioning Statement… “For the adventurous thrill seeking big mountain riders. Fresh-trax can show you it all at an affordable price. How big is your appetite for powder…”

Product Range of Snowmobile Ski/Snowboard tours through the Rocky Mountains of Canada Not just a back country tour, or a snowmobile tour. A combination of both Big mountain riding without the price tag Caters to the outdoor Extreme sports and active lifestyle

Industry Opportunity Fresh-Trax is located in Fernie, BC. Marketing efforts will be focused there Due to high tourist volume this will be surprisingly efficient Differentiated service + Price point leads to an opportunity for market penetration Goal is for tourists wanting to visit because of our company

Competitive Pricing Fresh-Trax will offer competitively priced tours to help ensure market share Due to high competition in the Service industry in the area a competitive price model is important Snowmobile/Ski Tour Half Day(1 person/sled) 3 hour tour $ Full Day(1 person/sled) 6 hour tour $ Evening Ride (1person/sled) 2 hours $ Snowmobile Rentals Full day ONLY $400.00

Competition CompetitorDescription Prestige ToursSnowmobile tours only, similar price point Island Lake Cat SkiingOn site accommodations, 3-day min bookings, much higher pricing strategy, Limited availability Fernie Mountain ResortStandard ski resort, Groomed trails, High traffic, lift ticket = $80/day

Promotion Fresh-Trax will be promoting an outdoor extreme sports experience, with friendly staff, and unforgettable big mountain riding Considering the high volume of tourists that visit Fernie during winter months, most promotion will be focused locally Promotional strategy includes: Website Ski Resort Advertising Magazine Advertising Brochures / Business Cards Local Radio Advertising

Investment and Revenues Initial Capital investment of $750,000

Exit Strategy Liquidate Assets to Help pay of Bank Debt Attempt to use Property as a Rental Suite If that does not work sell property

Questions