Discover Scuba and Snorkeling Programs Dive Now!

Overview Dive Today – a Philosophy Discover Scuba Discover Scuba Diving Discover Snorkeling Skin Diver Marketing Workshop

– a Philosophy What is Dive Today? A simple approach to introducing people to diving – you lead with the dive experience Traditional approach led with academics – this turned many people off To compete with other recreations, adopting this philosophy is crucial

– a Philosophy What is Dive Today? It promotes the concept that anyone who is diving is a diver or is snorkeling is a snorkeler Anytime you breathe off scuba underwater, you’re diving – even in a pool Anytime you use a mask and snorkel to peer underwater, you’re snorkeling It encourages inclusion rather than exclusion – it welcomes first time divers

– a Philosophy How do you incorporate Dive Today into scuba and snorkeling programs? Get people into the water as soon as possible Refer to both confined water and open water experiences as dives Call participants and students – divers or student divers

– a Philosophy How do you incorporate Dive Today into scuba and snorkeling programs? Highlight how knowledge development supports and enhances the dive experience Encourage independent learning Keep knowledge review sessions concise Explain how dive experience may be credited toward other PADI programs

Discover Scuba What is the purpose and value of the Discover Scuba experience? It allows people to try diving in a pool or other confined water site Letting people see how easy and fun it is overcomes their anxiety and objections Some people hesitate to commit to a course – being able to try it answers their questions To compete with other recreations, people must be able to dive quickly and conveniently

Discover Scuba What is the purpose and value of the Discover Scuba experience? Bubblemaker (part of DS) introduces youngsters to scuba diving Because life-long interests begin in childhood, it’s important for the dive industry’s future

Knowledge Review Discover Scuba

Discover Scuba How do you conduct the Discover Scuba experience? Discover Scuba Instructor Guide How do you conduct the Discover Scuba experience? At the confined water site: Have participants complete and sign the PADI Discover Scuba/Discover Scuba Diving Statement Review important information using the Discover Scuba Diving Flip Chart Help participants don and adjust their equipment Review breathing rules, equalization techniques and regulator clearing Supervise participants as they swim and play Have games and water toys to enhance experience

Discover Scuba How does Discover Scuba link to other PADI programs? When conducted by a Teaching status PADI Instructor, participants may learn the skills from Confined Water Dive One of the Open Water Diver course Participants should be comfortable and express a desire to learn more Don’t introduce skills too soon — it detracts from the experience

Discover Scuba How does Discover Scuba link to other PADI programs? Participants who master the skills may earn credit towards the PADI Scuba Diver or Open Water Diver course OR the session may count as Waterskills Development for Discover Scuba Diving

Discover Scuba How can you market and promote the Discover Scuba experience? Show — Scuba: Experience Your First Breath

Discover Scuba How can you market and promote the Discover Scuba experience? Offer Discover Scuba anytime a customer asks about trying diving Be ready to jump in the water whenever it’s convenient for customers Schedule regular sessions or offer it whenever other training is occurring in confined water Conduct experiences at a variety of social events — parties, meetings, conventions, trade shows, community events, fairs, etc.

Discover Scuba How can you market and promote the Discover Scuba experience? Provide customers with incentives to bring friends and family in for Discover Scuba Promote Discover Scuba as the first step toward scuba certification

Discover Scuba Diving What is the purpose and value of Discover Scuba Diving? It allows people to try diving in an open water environment Some people want more adventure from their first dive experience than they can get in confined water Others still have questions about whether they should commit to a course Other recreations, especially in resort areas, compete for people’s time and money — Discover Scuba Diving offers excitement and instant gratification for thrill seekers

Discover Scuba Diving What is the purpose and value of Discover Scuba Diving? Conducting Discover Scuba Diving experiences is a primary business in resort areas, however, it may be conducted anywhere that offers noncertified divers a positive and enjoyable experience

Knowledge Review Discover Scuba Diving

Discover Scuba Diving How is the Discover Scuba Diving experience structured? Discover Scuba Diving Instructor Guide Three parts — Knowledge Development, Waterskills Development and an open water dive Knowledge Development covers basic dive safety information and overviews the dive experience Present information by a pool, on a beach, boat, etc. using the Discover Scuba Diving Flip Chart Participants should view both parts of the video – Scuba: Experience Your First Breath

Discover Scuba Diving How is the Discover Scuba Diving experience structured? Discover Scuba Diving Instructor Guide Waterskills Development introduces participants to scuba and teaches them how to perform dive skills Session usually takes place in a pool or other confined water site There is an option for conducting session in deeper water using lines or a hang bar from a surface support station Open water dive allows exploration of a local dive site under supervision

Discover Scuba Diving How does Discover Scuba Diving link to other PADI programs? Waterskills Development session may be credited as Confined Water Dive One of PADI Scuba Diver or Open Water Diver course Open Water Dive is the same as Open Water Dive 1 from the Open Water Diver course Links provide incentive for participants to continue their education When participants find out that PADI Scuba Diver only requires 3 confined water dives and 2 open water dives, they realize they’re well on their way to earning this certification

Discover Scuba Diving How can you market the Discover Scuba Diving experience? Promote it as a quick and convenient way to explore a local dive site Emphasize that participants get to dive right away Highlight the family aspect – children as young as 10 may participate Explain that it may count toward certification

Discover Scuba Diving How can you market the Discover Scuba Diving experience? Offer it as part of a dive travel package for noncertified family members Work with travel agents, hotels and guest activity centers Promote it to Discover Scuba participants as the next step

Discover Snorkeling The snorkeling market is huge – it includes almost everyone – yet few snorkelers seek out the services of dive professionals. Why?

Discover Snorkeling Why? 1. You don’t need instruction to have fun snorkeling. 2. You don’t need fancy equipment to snorkel. 3. You don’t need a guide to explore a local site. 4. Snorkelers associate dive centers, dive resorts, and dive instructors exclusively with scuba diving. 5. Scuba divers talk about snorkeling as a “boring” activity compared to diving or suggest that snorkeling is a “step down” from diving. Thus, snorkelers avoid things associated with scuba diving.

Discover Snorkeling What is PADI’s snorkeling philosophy? People want to see and interact with the underwater world — snorkeling is a means to see what’s below the surface Snorkeling is easy and safe — no instruction is necessary, but professional guidance is helpful Snorkelers may not want to be scuba divers

Discover Snorkeling What is the purpose and value of Discover Snorkeling? It takes the approach that snorkeling is a valid activity Snorkelers can benefit from the services of dive professionals Services must be different and separate from those offered to scuba divers It allows you to tap into the snorkeling market with an informal program Offer it to snorkelers using masks and snorkels or those using supplied air snorkeling units

Knowledge Review Discover Snorkeling

Discover Snorkeling How is Discover Snorkeling structured? Discover Snorkeling Instructor Guide Discover Snorkeling has no formal structure, however, it can be organized to provide an enjoyable local snorkeling experience Your role may be as an equipment counselor, aquatic life expert or as a tour guide

Discover Snorkeling How is Discover Snorkeling structured? Discover Snorkeling Instructor Guide Example of an experience: 1. Have participants fill out an assumption of risk/liability release 2. Have the participants watch the Discover the Underwater World video and look through the Snorkeler’s Field Guide 3. Explain considerations for snorkeling in the local environment 4. Brief participants on interesting local aquatic life they may see and introduce appropriate interaction by discussing Project AWARE

Discover Snorkeling How is Discover Snorkeling structured? Discover Snorkeling Instructor Guide Example of an experience: 5. Familiarize participants with the selection, fit and care of personal snorkeling gear 6. Suggest additional items such as fish identification slates and underwater cameras 7. Lead a tour or follow along – be ready to lend assistance or point out interesting features 8. Award Discover the Underwater World decals or Project AWARE certificates 9. Provide information about additional adventures and other PADI programs

Discover Snorkeling How can you market Discover Snorkeling? Discover Snorkeling Instructor Guide To attract snorkelers, you must specifically cater to them separately from scuba divers Advertise and conduct exclusive snorkeling tours Designate an area of dive center/resort as a Snorkeling Center Market snorkeling as a means to see the underwater world Focus on the creatures and sights, rather than on the equipment or techniques

Discover Snorkeling How can you market Discover Snorkeling? Discover Snorkeling Instructor Guide Promote Discover Snorkeling, and Discover the Underwater World materials, to families, youth groups, schools, environmental clubs, senior groups, travelers and other water-sports enthusiasts

PADI Skin Diver What is the purpose and value of the PADI Skin Diver course? Not everyone wants to, or can, be a scuba diver — yet for some snorkeling is not enough Course allows divers to enjoy themselves while building confidence in their skin diving ability, developing judgment and gaining experience under supervision For 8 and 9-year-olds who are too young for scuba, earning a PADI Skin Diver certification is an important and rewarding step

Knowledge Review PADI Skin Diver

Skin Dive Instructor Guide PADI Skin Diver Skin Dive Instructor Guide How is the PADI Skin Diver course structured? Two parts — Knowledge Development and Water Training An open water dive is optional Knowledge Development covers information on equipment, diving science, the environment, problem management and safe practices of skin diving in the local area Adjust sequence, depth and scope based on the age level and interests of divers Present information in a nontechnical manner and let questions guide your discussion

Skin Dive Instructor Guide PADI Skin Diver Skin Dive Instructor Guide How is the PADI Skin Diver course structured? Water Training covers techniques of donning equipment, entering the water, checking buoyancy, surface swimming, snorkel clearing and surface dives Session may take place in a pool or other confined water site Divers must meet the performance requirements Schedule additional sessions Although optional, the dive adds value Conduct it whenever possible to let divers apply what they’ve learned while exploring a dive site

PADI Skin Diver How does the PADI Skin Diver course link to other PADI programs? Open water dive is the same as the Optional Skin Dive from the Open Water Diver course PADI Skin Diver, PADI Scuba Diver and PADI Open Water Diver students can all participate in the dive, which may allow families to complete portions of their training together PADI Divemasters or AIs can independently conduct the dive, which allows the PADI Instructor to work with other student divers Use Discover Snorkeling program materials to supplement training and add interest

PADI Skin Diver How can you market the PADI Skin Diver course? For avid 8 and 9-year-old Bubblemakers, promote the course as a way to earn their first diving certification For enthusiastic Discover Snorkeling participants, offer it as the next step For families, advertise the course as a fun way to spend time in the water building confidence and increasing aquatic ability

PADI Skin Diver How can you market the PADI Skin Diver course? Combine PADI Skin Diver with the Open Water Diver course which allows divers to earn two certifications Offer the course as an add-on when customers purchase mask, snorkel and fins

Marketing Workshop

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