1. Business Expansion: Conglomerate & Franchises Standardized what people ate Economic advancement to people who would conform Offered job security to more Americans Contributed to the baby boom and suburbanization Offered consumers more choices

2. Suburban Expansion: Flight From the Cities Offered people the chance to live the American Dream Caused many Americans especially women, to feel dissatisfied with their lives Contributed to the popularity of the automobile Led to the decline of cities Created racial and economic gulfs between suburban and city dwellers

3. Population Growth: The Baby Boom Created the largest generation in U.S. History Contributed to suburbanization and business expansion Led to the widespread overcrowding in schools and a teacher shortage Led to a boom in activities geared toward youth

4. Dramatic Increase in Leisure Time Contributed to business expansion in leisure fields Gave people time to engage in a wide variety of recreational pursuits Helped to increase sales of books and magazines

5. Dramatic increase in the use of the automobile Spurred the building of roads and interstate highways Encouraged suburbanization and urban decline Helped the trucking industry to take business from the railroads Helped to unify & homogenize the nation Offered Americans more possibilities for leisure activities Stimulated other industries

6. The rise of Consumerism Helped to popularize the equating of material goods with success Contributed to the expansion of business Encouraged manufacturers to produce a wider variety of goods Encouraged planned obsolescence and the “throwaway society” Caused an increase in private debt Led to a boom in the advertising industry

Jonas Salk HE IS THE MAN THAT DISCOVERED THE POLIO VACINE