Partnership DirectionSeptember 2010 1 CreaJeunes: creation of entreprises by youth of the suburban areas.

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Presentation transcript:

Partnership DirectionSeptember CreaJeunes: creation of entreprises by youth of the suburban areas

Partnership DirectionSeptember CREAJEUNES OBJECTIVES young entrepreuneurs trained by the program sites entreprises created WHY? To encourage the economical insertion of suburban youth desiring to create their own entreprise HOW? Providing the technical assistance and financing its beneficiaries A dedicated program for youth : CreaJeunes

Partnership DirectionSeptember Suburban youth : A dynamic public without an adapted program Situation in the suburbs (national average)  42% of young people aged 15 to 24 years-old are unemployed  If - 25 years-old they cannot beneficiate of the welfare system  they lack of the funds and the network needed  there is no national program flexible enough to answer to the demand But nevertheless :  60% of them want to start their own business !

Partnership DirectionSeptember Adie’s answer : CreaJeunes 2 Objectives :  Provide a training : free business services adapted to their profile and group coaching, ensuring learning through action. It is complemented by interactive teaching, focused on raising self- confidence, practical knowledge of the economy and immersion in entreprise.  Finance the launch of the activity : a 150 € scholarship for expenses connected with the preparation the project Adie’s microcredit (if the bank refuse) up to 6 000€ a start-up grant

Partnership DirectionSeptember Public and cities WHERE ? In 12 Cities  Bordeaux  Lyon  Marseille  Toulouse  Lille/Roubaix/Tourcoing  Saint-Denis (Paris suburb)  Amiens / Creil  Paris  Poitiers  Nice  Fort de France  Strasbourg WHO ? Young people between 18 and 32 years living in priority in the suburbs Especially young girls CréaJeunes program in Amiens

Partnership DirectionSeptember Positive first results  more than 817 young people beneficiated from this program since 2008, 497 in % are less than 26 years-old, + 45% are women (VS 40% at a nationale level) nearly 33% are creating their entreprise 164 buisnesses created (among youth which have leave for more than 10 months)  various activities Créajeunes Adie nationale average Sedentary trade32% 18% Services 31% 23% Catering 11% 5%

Partnership DirectionSeptember Who are they? What do they do after CreaJeunes?

Partnership DirectionSeptember Large-scale advertising campaign  Adie had to intensify its communication action in order to reach more young, to make CréaJeunes program known  7 communication representatives were hired for 2 months to develop local communication action, for instance: - fashion shows with young entrepreuneurs, - participation to local events: sports club… - direct doorstep information, -communication with the local media …. A new blog was created visitors

Partnership DirectionSeptember

Partnership DirectionSeptember : a new curricula

Partnership DirectionSeptember : a new curricula

Partnership DirectionSeptember : new sites and planning  6 new implantations in 2010: - Nice- Strasbourg - Fort de France- Grenoble - Poitiers- Paris  the 1st promotions in those cities will start in May 2010  they aim at training 50 young entrepreuneurs each in 2010  the recruitments of the persons in charge of site are finalized  the teams of volunteers begin to be recruited  pursuit of the national program evaluation-Economic School of Paris CREAJEUNES OBJECTIVE young entrepreuneurs trained -13 sites entreprises created

Edith DAURIER In charge of Entreprises an Fundations partnership Microcredit to start your own business ! Valérie RODRIGUEZ CréaJeunes responsible