Current events and different sources of information International conference “Television and radio: Current challenges” Radio and Television Commission of Lithuania 29 October 2014 Andres Jõesaar Estonian Public Broadcasting

Current events and different sources of information Background of the study 29 July – 5 August 2014 Telephone interviews with 1000 people aged – 505 Estonians – 495 non-Estonians The proportional random sampling Interviews in Estonian and Russian Commissioned by the Open Estonian Foundation Research company: Saar Poll

Types of media worlds among non- Estonians

Type 1. Follows traditional Russian media (27%) Russian TV channels (PBK, RTR) – 79% Communication with friends, acquintances, colleagues or school mates– 62% Raadio 4 – 54%

Type 3. Follows Russian TV and news sites, and news sites from around the world (26%) Type 4. Diverse follower of media in multiple languages (19%)

Type 3. Follows Russian TV and news sites, and news sites from around the world (26%) Estonian news portals in Russian (Delfi, Postimees) – 77% Other news channels and sites from around the world (CNN, BBC, Euronews) – 70,1% Russian TV channels (PBK, RTR) – 69,6% Communication with friends, acquaintances, colleagues or school mates– 69% Russian news portals – 68%

Type 4. Diverse follower of media in multiple languages (19%) Russian TV channels (PBK, RTR) – 90% Estonian news portals in Russian (Delfi, Postimees) – 88% Communication with friends, acquaintances, colleagues or school mates– 76% Russian news portals– 75% Raadio 4 – 72%

Type 2. Diverse follower of Russian language media (16%) Type 5. Follows Estonian language media (14%)

Type 2. Diverse follower of Russian language media (16%) Communication with friends, acquaintances, colleagues or school mates– 91% Estonian news portals in Russian (Delfi, Postimees) – 91 % Social networks Odnaklassniki, Vkontakte – 88% Social networks Facebook, YouTube, Twitter – 84% Russian TV channels(PBK, RTR) – 73% Type 5. Follows Estonian language media (14%) Estonian Television (ETV, ETV2) – 78% Communication with friends, acquaintances, colleagues or school mates– 68% Estonian news portals in Russian (Postimees, Delfi) – 50%

Language skills, country of birth, citizenship Type 1Type 2Type 3Type 4Type 5 Understands Estonian language well 27%30%42%48%75% Don’t understand Estonian 28%23%19%12%10% Born in Estonia Yes48%73%67%61%79% No52%27%33%39%21% Estonian citizenship 47%64%60%57%83% Russian citizenship 29%20%16%18%5%

How frequently do you follow the news about current events?

How often you follow the news?

How important are these sources of information N = Estonians

How important are these souces of information N = non- Estonians

How important are following sources? (N=Estonians)

How important are following sources? (N=Non-Estonians)

How important are the following sources?

Did you follow the song and dance festival?

How often did you follow news about the song and dance festival?

Main sources for obtaining information about the song and dance festival

How often did you follow news about EP elections?

Main sources for obtaining information about the EP

What is the most important topic or event you can recall?

How often did you follow news about events in Ukraine?

Main sources for information on the events in Ukraine

Main sources for obtaining information about events in Ukraine

Who is responsible for shooting down the Malaysian airplane?

N=non-Estonians Ukraine government Russian government

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