Case Study by Shersy Benson Alex’s Lemonade Stand Case Study by Shersy Benson

Mission Statement To raise money and awareness of childhood cancer causes, primarily research into new treatments and cures.To encourage and educate others, especially children, to raise money for childhood cancer by holding their own Alex's Lemonade Stands.To expedite the process of finding new cures and bringing them to children with cancer now. 1 in every 330 children is diagnosed with cancer - www.Cancer.net

Annual Budget 2008-2009 Annual Revenue & Expenses Fiscal Year Starting: June 1, 2008 Fiscal Year Ending: June 1, 2009 Revenue Total Revenue $6,790,666 Expenses Total Expenses $5,388,996

Medical Research Budget: $5,000,000 Population Served: Children and Youth (infants - 19 years.) To fund the top childhood cancer research projects. One area that ALSF especially likes is seed funding so that our money can be leveraged into larger funding using the preliminary data generated from our funding. Another area of interest is to fund infrastructure in clinical trial programs so that the sickest children can get the treatments they need quicker. We have many examples of success including researchers that have been able to leverage our seed funding into funding as much as 10 times our funding level. We have also seen examples of children getting enrolled in needed clinical trials quicker.

Technology- for the cure AND for the nonprofit Utilized to track and maintain thousands of records, donations, volunteers and fundraisers

Fundraising Pages

Social Networking Platforms

Database Management System

Business Processes How does it work?

Grassroots outreach

Volunteer Utilization (27k annually- over 100k total)

Streamlined high-touch campaigns High-touch means the amount of times you connect and interact with a donor or volunteer. They more you interact, the more likely you are to have increased participation and increased donations Streamlining the process allows a much larger reach than what was available just a few years ago

Fundraising Ideas

Just like Alex, you can hold your own lemonade stand…

Or sell your old stuff, if that is your plan! Yard Sale

Collecting change is quite simple too…

Or share Alex’s story while celebrating you!

Run, bike or swim for the cure…

Or make your special day mean even more!

Cookies, brownies and cupcakes are always a hit…

Or set an online goal and fundraise for it!

Whether you choose from this list or have your own idea in mind…

You are helping us fight childhood cancer, one cup at a time!

Family ties from the beginning Management Decisions Family ties from the beginning

Executive Directors Liz & Jay Scott, Alex’s parents They utilized their own connections and resources to build the nationwide organization

Strengths, Weaknesses, Opportunities, & Threats SWOT Analysis Strengths, Weaknesses, Opportunities, & Threats

Strengths & Opportunities Cause is universally liked Compelling needs High-tech for younger generations Streamlining inclusiveness interactive Partnering with major fads (ex: Twilight) New technology Outreach to all children’s hospitals

Weaknesses & Threats Brand recognition Everything is digital Low revenue per fundraising event Need many people to keep data management accurate and monitored 67 medical research nonprofits 168 Children’s nonprofits No old-fashioned ways to give Freedom and individualizing of campaigns The cure (Best reason to close)

Business Solutions Continue the momentum

Solutions for the future “Text to donate” signs provided for lemonade stands Implement automated editing and censorship on personal web pages Automated merchandise sales and shipment Integrated and automated donor/ data management system Skype/ Live cam lemonade stand for video files/media

Conclusion Nonprofit Overview Business Process Technology Management Decisions SWOT analysis

Questions ??????

Why use high touch campaigns?

What is the best method to organize data for this nonprofit?

References www.guidestar.org www.Alexlemonadestand.org IRS-990 208, 2009, 2019 http://www.thenonprofittimes.com/article/detail/high-tech-and-high-touch-how-one-helps-the-other-2794 Business Process Management Journal ISSN: 1463-7154