Using Expert Systems to get Quicker to Market Peter Hoyland

Six things I used to think 1.A good project manager will stop a bad project 2.More planning delivers better results 3.Gated product development is a filtering process 4.There are no useful measures of NPD performance 5.Lean does not simply translate from Manufacturing to NPD 6.The more I knew, the better a project manager I would be 2

A good Project Manager will stop a bad project ✗ ✗ 3

Don’t expect this guy To do this guy’s job Passionate drive Dispassionate control Passionate drive 4

More planning delivers better results ✗ ✗ 5

6

The truth: The more you can avoid needing to plan – the better the results 7

Gated product development is purely a filtering process ✗ ✗ 8

12345 If this is the rationale… 9

Then why do so many companies seem to do this? 10

Business Case Marketing Supply Chain Sales Technical Design Business Case Marketing Supply Chain Sales Technical Design Increased Risk 11

So what’s the status here? And now what is it? 12

It’s really about visibility and control 13

There are no useful measures of NPD performance ✗ ✗ 14

Return on Investment from R&D Average Consumer Goods and Food Telecommunications, IT, Media Logistics & Services Public and Professional Services Financial Institutions Electrical Eng. & Electronics Chemicals & Resources Engineering & Manufacturing Pharmaceuticals Construction & Equipment Aerospace Utilities Share of total sales generated by new products / Share of total sales spent on R&D Source: Arthur D. Little Innovation Excellence Study 2005 ? % hours spent on cancelled projects ? Delays due to pilot plant availability ? Delays due to Marketing not signing off results ? No of Patent applications per quarter ? % of times Gates are late.. 15

A top down Lean Measure Work Time More projects done slower Most are later More WIP (Project Inventory = shaded area) Project A Project B Project C ✗ ✗ Work Time Fewer projects done faster Non are later Less WIP (Project Inventory = shaded areas) Project AProject BProject C ✓ ✓ 16

Lean does not simply translate from Manufacturing to NPD ✗ ✗ 17

The Heart of Lean is making Continuous Improvement an Instinctive Habit 18

The more I knew, the better a project manager I would be ✗ ✗ 19

Project task knowledge Process knowledge People Management skills 20

Where does the expertise reside? Finance Commercial Technical Operational Project Management It’s vital that the expertise is captured within the process, not just in people’s heads 21

A few directions for making best use of your system 22

23

Dispassionate view of all facts 24

Process, not project management 25

Bottom up measures 26

Expert system retain project knowledge 27

Systems worth reviewing o Bubble Innovator o Innovation Framework Technologies o Sopheon Accolade o CA Clarity o Gensight o Planisware o Planview 28