Predictable Revenue Getting To Your First Million In Sales Aaron Ross.

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Presentation transcript:

Predictable Revenue Getting To Your First Million In Sales Aaron Ross

The “Hot Coals” Sketch

Common Startup Sales Mistakes 1. Hiring salespeople before the founders have gotten sales themselves 2. Waiting to specialize 3. Getting stuck in the jargon “Echo Chamber” 4. Creating a commission plan before you have a sales track record 5. Unrealistic expectations 6. Pretending everything is great 7. Trying to grow by doing more of what’s not working

Getting To Your First Million In Sales 1. First Sell It Yourself 2. Lead Generation Drives Sales

3 Lead Types: Seeds, Nets & Spears

Getting To Your First Million In Sales 1. First Sell It Yourself 2. Lead Generation Drives Sales 3. Specialize!

Getting To Your First Million In Sales 1. First Sell It Yourself 2. Lead Generation Drives Sales 3. Specialize! 4. Beta-test Your Sales Process 5. Sell Ideas, Not Stuff 6. Choice: Organic or “Go-Go-Go” Growth? 7. People Like To Buy From People

Aaron Ross

Layers Of The Onion